Peach
dlmdd
liahome
Electriclime gif
I Like Music
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

WW Provides Wellbeing That Works in Brand Repositioning Campaign

Creative 60 Add to collection

FAMILIA's Ivan Jurado directs the campaign for Germany and Switzerland

WW Provides Wellbeing That Works in Brand Repositioning Campaign

Ivan Jurado directs the down-to-earth repositioning of WW (Weight Watchers) for Germany and Switzerland. 

Under the concept 'Wellbeing that Works' the campaign, in a manifesto format, is a call for Wellbeing in all its aspects: physical, social, and mental health. 

The shooting took place in Hamburg during three days, last February, in which we had to adapt to the sun, rain, wind and snow! Which led us, among many other things, to end up shooting a beautiful snowy beach, when originally it should have been a summer sunrise. All the characters that appear in the campaign are brand ambassadors and none of them had previous filming experience, which made the project even more special and authentic. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

DIRECTOR: Ivan Jurado

EXECUTIVE PRODUCER: Simon Fessler & Tobias Paul

PRODUCER: Marit Sz

PRODUCTION MANAGER: Oli Krasemann

PROD. MANAGER / SET MANAGER: Kai Zastrow

PRODUCTION ASSISTANT: Charlotte Marla Justine @marla_justine Laura Reimers

PRODUCTION COMPANY: Simon & Paul GmbH

DOP: Persona.

1ST AD: Lenny Eggers

FOCUS PULLER: Michael Menke

2ND AC: Julian Harenberg

STEADICAM: Felix Storp

DIT: Fabs Schmid

VTR: Alex Bornhütter

GAFFER: Thies Lehman

SPARK: Philipp Barth, Alex Ehlers, Georg Runge, David Voigt

ART DIRECTOR: Betty Hagemann

ART ASSISTANT: Ralf Austel, Stephie Lohse, Janis Trausch

STYLIST: Ricarda Venjacob

STYLIST ASSISTANT: Sabine Thoss

HMU: Marco Huelsebus

HMU ASSISTANT: Anna Reynolds

FOOD STYLIST: @foodstudio_weymann

FOOD ASSISTANT: Pedro Torres

RUNNER: Reik Dahms, Nils Paland, Luise Marwitz, Pelle Görth

EDIT: Maxi Willmann

GRADE: Nadia Khairat

Genres: People

FAMILIA, Fri, 10 Jun 2022 15:53:58 GMT