The WPP agency Wunderman Thompson announced today new leadership appointments to its mobile division, Wunderman Thompson Mobile, which includes offices in Denver, Atlanta, Seattle, and New York. With this announcement, Ted Ismert has been appointed president of Wunderman Thompson Mobile.
Based in New York, Ted will oversee Wunderman Thompson Mobile’s business as it fits within the broader Wunderman Thompson portfolio of services. He will manage a talented group of leaders who have a unique set of capabilities around mobile delivery and innovative product experiences. Ted will be primarily focused on leading these teams to deliver best in class work for ambitious brands.
Ted brings over 15 years of experience in mobile, technology and digital strategy. Prior to this role, Ted served as the VP of account where he oversaw Wunderman Thompson Mobile’s client engagement teams and all key accounts. Ted has a proven track record of integrating strategic leadership, building and sustaining long-term customer relationships, and optimising client delivery. Before joining Wunderman Thompson Mobile, Ted held various leadership roles at Code Worldwide, MCD and Euro RSCG.
“I’m proud of our mobile team for their commitment to innovation and quality, and it’s truly an unbelievable opportunity to take Wunderman Thompson Mobile to the next level,” said Ted Ismert, president, Wunderman Thompson Mobile. “Wunderman Thompson is a unique agency focused on creativity, data, and technology - and I couldn’t be more thrilled to integrate our mobile capabilities and deliver innovative product experiences for ambitious brands.”
Regarding Ted’s recent appointment, Shane Atchison, Wunderman Thompson North America CEO said: “I’m proud to say our mobile offering at Wunderman Thompson is world-class. Ted has played a crucial role in making sure that the group doesn’t just build marketing apps, but creates business-critical solutions. The customer experience is growing more mobile by the day, and Ted is the perfect person to help clients turn that trend into a competitive advantage.”