Wunderman Thompson’s Sports & Entertainment Agency Launches Music Partnership Offering

Integrated marketing agency Wunderman Thompson is expanding their extensive offering with a new music partnership proposition, through Prism, their in-house sports & entertainment marketing agency, giving clients the opportunity to leverage the power of music partnerships with some of the world’s biggest music providers.

The proposition reflects the music industry trend of discovering new ways to not only engage fans but also create impact for brands and right holders like never before. Prism Music will combine deep music industry knowledge with Wunderman Thompson’s unrivalled data capability to deliver powerful audience insights and brand strategy shaping music partnerships for the right fit and the right results.

The music partnership will be spearheaded by Charlie Toller, who has been immersed in global music culture for the last 15 years, working with some of the world’s biggest rightsholders, talent and live events. Key live partnerships include Live Nation, AEG, Boiler Room, Warehouse Project and, most recently, Broadwick Live.

“Between audio, live and virtual experiences exists a complex ecosystem of rights and stakeholders,” said Charlie Toller, lead of Prism Music. “We help clients navigate this, building fan-first strategies that thread these components together in a way that drives synergy and value far beyond traditional partnerships

Our team sit at the forefront of entertainment culture and technology, bringing specific music industry capabilities to clients from licensing and partnerships to rights management and data insights.”

Prism Sport + Entertainment managing director Shane O’Sullivan said, “Entertainment is the fastest-growing facet of our business right now and music is at the epicentre. Prism Music is going to power some incredible brand partnerships with some of the biggest music industry players. We’ve put together the right expertise to create the right fit for brands to capitalise on the power of music.”

Pip Hulbert, UK CEO at Wunderman Thompson says, “It’s fantastic to see the appetite for live experiences bouncing back. Music and live events are undoubtably a huge part of entertainment culture. Expanding our capabilities with a new music partnership expertise will give our clients the chance to create impactful and authentic experiences for music fans, while giving them a voice in music culture.”