The agency will redefine visual and verbal identity of the insurance broker as the brand repositions its business around digital experiences
Wunderman Thompson UK has won a competitive pitch against undisclosed agencies to become the lead creative agency for Hastings Direct
. The agency has been tasked with redefining the visual and verbal identity of Hastings Direct as the brand repositions its business around digital experiences, with the fruits of this work to be communicated in a new 360 campaign.
Finn Walsh, digital and marketing director at Hastings Direct, says: “Hastings Direct has ambitious plans and the rebrand and transformation is key to helping us achieve these. Wunderman Thompson UK really stood out with their ability to combine core strategic thinking, creative flair and digital skills. The Wunderman Thompson team came to us with a convincing strategy that joined all dots between strategy, branding, messaging and customer experience. Not only was their vision highly considered in terms of driving demonstrable growth, their energy was infectious.”
UK CEO at Wunderman Thompson, Pip Hulbert, adds: “Hastings Direct has bold and exciting plans to evolve beyond what’s offered by traditional insurance providers. This is the kind of challenge we relish. We are able to offer an end-to-end solution that plays both above and below the line; it’s also a great cultural fit in terms of how we view the future of the market. We look forward to helping Hastings Direct enhance its positioning as a dynamic, digital-first brand."