Wunderman Thompson South Asia’s #BoreNoMore Urges Millennials to Kill the Boring with Faasos 

Rebel Foods, the world’s largest internet restaurant company recently partnered Wunderman Thompson South Asia for its flagship food brand Faasos. Faasos first ever above the line brand campaign ‘#BoreNoMore’ showcases young people’s desire to try something exciting and beyond the usual. As part of the campaign, the company focused on their Signature Wraps which is a meal by itself and essentially exotic in-between meals option, bursting with the unexpected and flavourful combinations.

The campaign conceptualised by Wunderman Thompson South Asia, centers around a young couple stuck in the lockdown bored of eating the same food. The film starts with the wife looking at a Faasos ad that pops up on her laptop and getting enticed to eat something out of the ordinary. She steps in the hall to ask her partner, ‘aaj khaane me wahi?’ (The same food to eat?)?”. He replies, yes! After couple of times the husband excitedly replies, No! And pops his arms out from behind his back to reveal two Faasos signature wraps. The girl gets a huge smile on her face, and her eyes light up with amazement.

On this association, Shoumyan Biswas, head of strategic alliances at Rebel Foods, said: “Rebel Foods has always wanted to make the simplest of our consumer experiences, fun and memorable. The idea behind this advertisement was to pull out the consumers from their monotonous lives due to the pandemic and extend our EAT.SURE promise of safety with full flavor, care and hygiene to them. Wunderman Thompson team led by Samarth & Ajeeta has done a terrific job at conveying our message to the consumers.”

Sharing his thoughts on the campaign, Samarth Shrivastava, senior vice president and EBD Wunderman Thompson, Mumbai, said: “Most Indians are foodies and during the lockdown our food palates are getting affected! With so much more to do at home, cooking is becoming a chore especially for millennials who live on their own and not in joint families. The strategy was to target these couples and indulge them with Faasos Signature Rolls - a welcome respite to indulge the food palate with a variety of international and Indian flavours. It brings back the variety with 12 great recipes and comes in a wholesome and convenient wrap. Ab bore no more!”