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Wunderman Thompson Sofia Gifted Its Clients with NFTs for Christmas

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Agency creates non-fungible Wundertokens for the festive season

Wunderman Thompson Sofia Gifted Its Clients with NFTs for Christmas

Wunderman Thompson Sofia has created a unique collection of artworks based on the agency’s logo – inspiration mark.

Each piece of art is inspired by every one of the agency’s clients and is minted as a special edition NFT for the brand it’s intended for.

"This year, we wanted to escape from the classic Christmas cards because our clients have most certainly seen it all – especially after last year we gifted them with ‘The longest Christmas card’ – an actual 90-page book of short stories we wrote for them," Ivan Totev and Dimitar S. Stefanov, creative directors at Wunderman Thompson Sofia, said. "As a digital and technological agency, we bare responsibility for the progress of the brands we lead and we want to help them make their first steps in the metaverse with that."

The collection is called the NFWT – the non-fungible Wundertoken - and includes 19 unique illustrations for brands such as Shell, Philip Morris, Kaufland, Decathlon and others.

The whole collection is available at theNFWT.com.


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Wunderman Thompson Europe, Wed, 22 Dec 2021 14:54:00 GMT