Wunderman Thompson today launches the 8th edition of The Future 100: 2022, their annual essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar.
The Future 100: 2022 from Wunderman Thompson’s futurism, research and innovation unit, Wunderman Thompson Intelligence, offers 100 original trend predictions across 10 sectors, spanning culture, tech, travel and hospitality, brands and marketing, food and drink, beauty, retail and commerce, luxury, health, and work.
“Now in its 8th year, we’re delighted to launch The Future 100: 2022 and share the creative innovations that are set to go mainstream alongside the shift in consumer behaviours. In 2021, cautious optimism set the pace as the world reflected on the challenges of 2020 and looked to a year of societal healing. This year ushers in a resolute positivity that encourages playfulness and creativity.” Emma Chiu, global director of Wunderman Thompson Intelligence.
Emma continued: "This optimistic outlook will take us on a journey into the near future, where a new digital era is on the horizon as the metaverse shifts from a sci-fi concept into reality. Lifestyles and businesses will shift to become climate friendly as being sustainable is no longer enough, while the physical and emotional tax of the last two years is forging a holistic, sensitive, and nuanced approach to wellbeing. Brands and marketers are leading with positivity, eager to provide joy in people’s lives by creating euphoric ads as they too ride the optimistic wave."
Highlights of the report include:
‘The Future 100: 2022’ follows Wunderman Thompson Intelligence’s ‘Into the Metaverse’ trend report launched in September 2021. Wunderman Thompson launched their own branded metaverse during CES 2022 to showcase insights from the report, and teach clients and brand marketers about the metaverse itself, exploring the elements of this new frontier of customer experience that will shape our future and change how we do business.
Check out the report here.