Wunderman Thompson Poaches BBH’s Tom Drew after Tesco Turnaround

Wunderman Thompson has appointed Tom Drew as executive creative director. Reporting into chief creative officer, Steve Aldridge, Tom will be a key driver in honing the quality of creative output across the agency’s entire client portfolio, including the likes of HSBC, Duracell, Ribena and KitKat, whilst shaping the agency’s creative culture.

Tom leaves BBH after 10 years where he was creative director across Audi, Virgin Media and Tesco. During his four-year stint on Tesco, Tom played a crucial role in turning around the British Brand. In 2019 Tesco recorded a 36% increase in share price and 630% increase in brand health, driving £4.3 billion incremental revenue. As a result, last year Tesco and BBH were awarded one of five IPA Effectiveness Gold awards and the Grand Prix, as well as Brand of the Year at Festival of Marketing.

Steve commented: “Tom’s a huge talent and his work speaks for itself. You can see the impact his ability, leadership and unique vision has had on some of the UK’s biggest brands. Tom will help us deliver another step-change in our creative development, unlock new opportunities with our clients, win new business and bring in the best creative talent.”

“I was drawn to Wunderman Thompson by Steve. He's a legend." added Tom. "I couldn’t pass up the opportunity to work with him to reshape the agency to its full creative potential; Wunderman Thompson has all the tools to make its amazing brands even bigger and better. Everyone I’ve met has the same determination to drive the agency forward, evolve at pace and produce the best work out there and their careers. It’s the end of an era but the start of something really pretty special.”