Wunderman Thompson Launches Parisian Rendez-Vous with a Hijacked Scooter Stunt
Self-service scooters were parked in front of Le Drugstore Parisien to create the world’s most geo-localized boutique in the world
Wunderman Thompson Paris has launched 'The Parisian Rendez-Vous' for Le Drugstore Parisien - a stunt advertising campaign created to attract more customers to the business’ storefront. To accomplish such a goal, the team parked self-service scooters from the neighborhood in front of the store to create the world’s most geo-localized boutique in the world, simply by hijacking the free GPS trackers of the scooters. The Parisian Rendez-Vous was thus created.
The Parisian Rendez-Vous serves as an example for other small business owners - they too can drive business to their boutiques by placing as many scooters as possible in front of their store.
Since its inception on March 27, The Parisian Rendez-Vous results include: 200 hijacked scooters, 850,000 media impressions garnered on the first day of the campaign, and an increase in 50% foot traffic in-store.
Florent Depoisier, executive managing director, Wunderman Thompson Paris said: “The Parisian Rendez-vous is one of best ideas we’ve ever produced. We’ve done it for Le Drugstore Parisien but it is now replicable for any small business looking for exposure and rides-to-store, not only in Paris but in all major cities. We had small business owners telling us that they would apply for permanent free float parking in front of their store to gain visibility. It is a billionaire idea, but we are happy to share it for free with the world of small businesses, as it is the spirit of free floating, isn’t it?”view more - Creative
Advertiser: …le drugstore parisien
Communications Manager: Laurence Ballarin-Baudoux
Marketing Manager: Delphine Bresson
Creative Agency: Wunderman Thompson Paris
Executive Creative Director: Thomas Derouault
Creative Director: Paul-Emile Raymond, Adrien Mancel
Art Director: Florian Amoneau, Gael Caron, Julien Chesne
Copywriter: Thomas Blanc, Benoit Salles, Eric Auvinet
Motion Designer: Thomas Mouilley
Executive Managing Director: Florent Depoisier
Senior Project Manager: Etienne Pernet
Project Manager: Solenn Laurent
Head of Strategy: Virgile Brodziak
Categories: Hair and beauty, Retail and Restaurants Wunderman Thompson France, Tue, 09 Apr 2019 17:10:52 GMT