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Creative in association withGear Seven
Group745
Wunderman Thompson Gives Away Free Ideas for Christmas
01/12/2021
Group745
Advertising Agency
London, UK
249
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The team reimagine the classic advent calendar for an augmented reality calendar giving clients an idea created by the Wunderman Thompson elves
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Wunderman Thompson has swapped the annual client Christmas card this year and gone straight to the gift instead, in the form of an augmented reality ‘advert’ calendar.

Between now and December 24th, Wunderman Thompson clients will get the chance to open a virtual door on the advert calendar and discover the idea created by their friendly team of Wunderman Thompson elves. Behind each door is a hand selected gift providing clients a bespoke calendar personal to their current and future needs. Ranging from fresh creative ideas, unique data solutions, technology masterclasses and exclusive access to proprietary tools.

Bringing together Wunderman Thompson’s expertise in creative and technology the augmented calendar is accessed via an AR filter on Instagram allowing clients to enjoy the Christmas feeling of opening the advent door in a sustainably friendly solution.

Tom Drew, executive creative director at Wunderman Thompson, said: “The best gift an agency can give its clients is an idea, so that's exactly what we've done this Christmas.”

Pip Hulbert, UK CEO said: “Wunderman Thompson has the talent and expertise to offer our clients everything they need now and in the future. By getting into the Christmas spirit and gifting our clients that little bit extra we hope they feel inspired going into the new year. Will they wish we’d just opted for a hamper? We’ve got the whole of advent to find out.”

Credits
Work from VML UK
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