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Wunderman Thompson Brazil has Been Appointed AOR for C&A

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The agency will be responsible for the entire communication strategy of the brand

Wunderman Thompson Brazil has Been Appointed AOR for C&A

Leading clothing retailer, C&A, has appointed Wunderman Thompson Brazil as its new communications agency. 

The agency will work in partnership with LAB C&A (the in-house agency operated by Thinkers Co), with a team of more than 20 professionals exclusively dedicated to the operation.

For Mariana Moraes, marketing director at C&A, the partnership inaugurates a new phase for the brand: “C&A is a brand with a very strong purpose and clear objectives. In addition to a creative agency, wanted to find a strategic partner who can help build the next chapter of our brand. Wunderman Thompson Brazil’s working model aligned with our beliefs, and we’re looking forward to partnering with them on this journey.”   

Pedro Reiss, CEO of Wunderman Thompson Brazil, celebrates the partnership: “I’m very proud that Wunderman Thompson Brazil was chosen as C&A’s strategic partner for this journey. It’s an ambitious and modern project, and an opportunity to demonstrate our integrated thinking that incorporates everything from brand to technology. The process from pitch to contract happened in a matter of weeks, and we’re looking forward to continuing this momentum to deliver the best results for our new client partner,” he said.  

Wunderman Thompson Brazil is C&A’s only agency partner. The team started work this month. 

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Wunderman Thompson Sao Paulo, Fri, 29 Oct 2021 10:10:58 GMT