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Wunderman Thompson Appoints Emily Rule as Head of Strategy

Advertising Agency
London, UK
Emily joins from BBH where she was strategy director

Wunderman Thompson UK has boosted its team and strengthened its strategic offering with the appointment of Emily Rule as its new head of strategy.

Emily joins from BBH where she was strategy director for brands including Audi, Weetabix and Mentos, launching Mentos’ new global platform ‘Yes to Fresh’ and delivering Weetabix’s best ROI for the ‘Any-Which-Way-Abix’ campaign.

In her new role Emily takes on responsibility for guiding one of the UK’s leading integrated strategy departments, encompassing brand communications, digital experience, CRM, B2B, social and commerce specialists. She will lead a team of strategists blending creativity with data and technology to produce bolder, more holistic thinking to help modern brands inspire and thrive.

Emily will also be the strategy partner on Wunderman Thompson’s HSBC account, one of the agency’s most awarded clients for creativity and effectiveness, including winning a Gold and Bronze at this year’s Cannes Lions festival for the Homeless Bank Account.

Prior to BBH, Emily was VP strategy director at EP+Co in New York and, strategy director at mcgarrybowen in New York working across brands including TUMI, Puma, Morgan Stanley, Verizon, JC Penney and Burt’s Bees. Earlier in her career, she worked as head of strategy at MullenLowe Cape Town in her native South Africa.

Emily reports to Sid McGrath, UK chief strategy officer.

Sid McGrath said: “Emily is brimming with energy, enthusiasm and, most importantly, kindness. She is whip-smart and has a brilliant track record of working with big brands and big business challenges. From the first moment I met her, I knew Emily would be the perfect person to take on and lead our growing strategy department.  I can’t wait to see the new ideas she brings as we continue to build the best multi-discipline team in London.”

Emily said: “It was science that drew me to Wunderman Thompson. Its Collision Theory to be precise. It states that when two unfamiliar species bump into each other with enough energy, their collision results in the creation of an almost always more interesting entity. I am a creative strategist, who believes in the power of strategic imagination and Wunderman Thompson is a genius hivemind. Together with the team I anticipate some magic on the other side of this collision - it’s simple science really.”

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