Wunderman Thompson New York
Thu, 20 Jan 2022 16:29:26 GMT
Wunderman Thompson is pleased to announce the appointment of Tony Weber as chief data officer North America. Tony takes on this role after first joining Wunderman Thompson in 2017 as principal consultant where he led digital transformation initiatives through leveraging data, technology, analytics, and business intelligence platforms to enable customer-focused decision making.
The data-driven marketing veteran joined the company from Time Inc. where he drove subscription and retail purchase capabilities for the consumer magazine business as VP for Digital Marketing, Analytics, and Capabilities.
“I’m honoured to be granted the opportunity to lead the data team and drive growth for our offerings,” says Tony. “I will draw on my experience in data, commerce, technology, and customer experience as a Solutions Partner within Wunderman Thompson to achieve these goals.”
Thinking about how to do things better
Tony took up his new responsibilities in Q4 of 2021 and his intentions are for the division to lean into its capabilities to better assist customers during this period of rapid change.
“The pandemic was a tremendous accelerant and allowed people to embrace change,” he explains. “Wunderman Thompson is uniquely positioned to capitalise on this catalyst moment because we have the tools. We’re continuously thinking about how to do things better to remain relevant and to maintain a competitive advantage.”
His decades of experience as a leader and innovator in the digital technology and marketing space in a wide range of high-profile roles within agencies and corporates makes him uniquely skilled to navigate the current industry landscape. Weber has already proven an ability to harness data to develop unique customer solutions for several leading retail, healthcare and CPG brands.
Building customer confidence through ethical practice
“Data is essential to Wunderman Thompson, and it powers our ability to help our clients transform their businesses to meet rapidly changing customer demands,” he says. “This strength gives us insight into customer preferences and behaviours that enable us to build tools and platforms that allow brands to act and react in the most informed way possible.”
“We have built customer confidence through ethical practice and a proactive response to privacy concerns, and this will only improve and continue in the future. Our methods will continue to be built on a respect for existing data without the need to resort to questionable decisions.”
Tony has a singular focus on converting data into information that gives insight into customer needs and, ultimately, reveals tangible solutions.view more - Hires, Wins & BusinessWunderman Thompson New York, Thu, 20 Jan 2022 16:29:26 GMT