Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Wunderman Thompson and KitKat Remind People to Take a Break from Quarantine Hobbies


The series of print and social posts shows how we also need to catch a break from trying to escape boredom  

Wunderman Thompson and KitKat Remind People to Take a Break from Quarantine Hobbies

It’s been over one year since the beginning of the pandemic, and for many of us, that means intense and prolonged home isolation. During this time, we all faced the need to escape boredom and keep busy. That lead many of us into a journey of self-discovery, resulting in the development of habits and hobbies that would never be part of our lives under any other circumstances.  

As a loud voice for the importance of stopping every now and then, KitKat looked for a unique way to remind people to relax even when they feel they don’t need some time off. 

A work from Wunderman Thompson’s Dubai to Nestle’s KitKat in Europe and its global social accounts, the print series illustrates how hardcore some of us can go in finding ways to keep busy. Dense books that seem to remove all the fun of some of the most popular hobbies picked up during the pandemic are carefully interrupted by a KitKat bar.

The Wunderman Thompson Dubai team explains: "We could have explored some crazy tech, and no one is saying we never will, but we all love print. And KitKat has a great history in that medium, with very clever humour campaigns. This project involved different offices and showed once again WT's great inspiration and collaboration”.

As it seems we might stay at home for a while longer, KitKat reaffirms the importance of stopping and taking a break – even when it may feel like you’re doing nothing at all.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Food, Sweet

Wunderman Thompson Dubai, Mon, 17 May 2021 12:34:34 GMT