It’s been over one year since the beginning of the pandemic, and for many of us, that means intense and prolonged home isolation. During this time, we all faced the need to escape boredom and keep busy. That lead many of us into a journey of self-discovery, resulting in the development of habits and hobbies that would never be part of our lives under any other circumstances.  

As a loud voice for the importance of stopping every now and then, KitKat looked for a unique way to remind people to relax even when they feel they don’t need some time off. 

A work from Wunderman Thompson’s Dubai to Nestle’s KitKat in Europe and its global social accounts, the print series illustrates how hardcore some of us can go in finding ways to keep busy. Dense books that seem to remove all the fun of some of the most popular hobbies picked up during the pandemic are carefully interrupted by a KitKat bar.

The Wunderman Thompson Dubai team explains: "We could have explored some crazy tech, and no one is saying we never will, but we all love print. And KitKat has a great history in that medium, with very clever humour campaigns. This project involved different offices and showed once again WT's great inspiration and collaboration”.

As it seems we might stay at home for a while longer, KitKat reaffirms the importance of stopping and taking a break – even when it may feel like you’re doing nothing at all.