Matt Batten, the creative head of Wunderman Australia is to take charge of Wunderman’s creative practices in the UK in the newly created role of chief creative officer, Wunderman UK.
Batten’s responsibilities will be two-fold: leading idea-driven campaigns for new and existing clients and driving new business results. He will report to Mel Cruickshank, CEO of Wunderman London and to Wolfgang Haf, Chief Marketing Officer of Wunderman’s Europe, Middle East/Africa region.
“Matt has earned a global reputation for being an uncompromising champion for great creativity. His experience, knowledge of digital creativity, and never-ending drive will help make our creative reputation stronger than ever,” said Cruickshank.
Batten has served as Wunderman Australia’s executive creative director since 2008, where he built a creative powerhouse that most recently won Digital Agency-of-the-Year at the 2012 Digital Media Awards APAC in Beijing. This accolade complements awards from Cannes Lions, John Caples, Echo Awards, Australian Direct Marketing Association and Spikes Asia. A new replacement will be named in the upcoming new year.
Jo Lloyd, managing director of Wunderman Sydney said “I’m delighted that Matt Batten has been recognised for the true creative talent that he is. Matt’s been instrumental in building Wunderman’s foundations and its creative excellence in Australia. Transitioning to the UK is a great example of the benefit our people can achieve from being part of our global network”.
Batten served as a Cannes Lions Direct juror in 2011 and has appeared twice on the popular Australian TV show The Gruen Transfer. Batten was named Digital Creative of the Year in 2010 by Campaign magazine Asia. He was the driving force behind impressive campaigns on behalf of Earth Hour and Microsoft’s Internet Explorer 8. Before joining Wunderman, Batten served as group creative director at Saatchi & Saatchi. Prior to that, he was at BMF in Sydney for five years. For eight years, Batten served as Head Lecturer at the DM Creative School in Sydney and is currently a member of Wunderman’s Creative Council.
“Matt is the sort of star that emerges from a global digital network like Wunderman. He brings to his new clients in London a global perspective and fresh ideas that they require to do business successfully. Matt knows that creativity is business critical across the spectrum and he’ll demonstrate it to our clients and colleagues alike,” said Daniel Morel, Wunderman’s chairman and CEO.