David Lloyd has been appointed by Wunderman to a new role leading Data Strategy and Insights. He joins the agency from TMW Unlimited where he worked for 11 years.
Lloyd will be working closely with the planning team and will focus on driving innovation. He reports to Richard Dunn, the Chief Strategy Officer.
In his previous role, Lloyd worked on accounts including Diageo, Sony Mobile and Unilever and launched Nissan’s first pan-European eCRM programme. He began his career at consumer lifestyle data provider Wegener DM where he was Senior Data Analyst.
Wunderman has also appointed Roland Clement as Head of Analytics, focusing on the Shell account. Clement has spent the past nine years involved in CRM and loyalty programmes for retailers, including Tesco, Best Buy and Canadian Tire based in London, Vancouver and Toronto.
With over 15 years of sales and marketing experience managing the design and implementation of targeted marketing solutions, his specialist knowledge includes customer data-driven marketing strategy; media communications planning and delivery; client relationship-building; analytical thinking to drive change; and strategic planning and project and people management.
Richard Dunn said: “Both David and Roland are incredibly smart and exciting additions to the team that will help us extend our leadership in data and produce even more insightful work.”view more - Hires, Wins & Business
Genres: Peoplelbbonline.com, Mon, 16 Feb 2015 11:13:28 GMT