Wunderman Dubai Hacks the Hackers with the Hacker Blocker

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The Hacker Blocker stops people being able to hack webcams whilst also sending a message alerting them that you know
Wunderman Dubai Hacks the Hackers with the Hacker Blocker

While you're reading this on your laptop, someone could be watching you. And if you’re reading from your tablet or smartphone, you're not completely safe either. Relax, Wunderman are talking about your webcam. But, one second - what if someone is actually watching from the other side?

Wunderman Dubai began here when Teletrade - one of the leading providers of corporate technology solutions in Lebanon - asked them to work on their annual cybersecurity campaign. 

“That's how we came to address the problem commonly known as Camfecting”, explained the Wunderman creative and development team.

While security software offers protection for our data and operating systems, our webcams can still be hacked and infiltrated without our permission and with relative ease. That’s why we all know someone who puts tape, a sticker, or even piece of paper over their webcams. Even Facebook founder Mark Zuckerberg uses these almost primitive methods.

Now, there’s an elegant and clever solution: The Hacker Blocker. A simple, 3D-printed piece of auxiliary hardware that not only stops hackers from gawking at you through your webcam, but also sends them any of the 50 hacking messages, like ‘Hackmate!’, ‘Hasta la vista’, ‘Keep trying’, ‘Not today’ and much more.

It’s a new space for advertising messaging, but most importantly, it’s a new approach to be harnessed by CIOs (chief information officers) of renowned organisations in the MENA region. Because if you truly want to hack the hackers, you need Teletrade solutions.

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Creative

Executive Creative Director: Pablo Maldonado

Senior Art Director: Saymon Medeiros

Senior Copywriter: Nick Leibrandt

3D Designer: Adrián San Vicente

Concept Design: Saymon Medeiros, Adrián San Vicente

Head of Strategy: Álvaro Bretel

Account Executive: Romy Aboutayeh

Producer: Vivek Chonkar

Editor: Soheil Magdi

Videographer: Ariana Rodríguez

Social Media Director: Hisham Othman

Junior Strategist: Dina Alsharif

Product Development: Proto21

Music and Sound Company: CANJA Audio Culture

Client: Jean Haddad, Roy Haddad, Pierre Abi Younes

Categories: Cameras, Consumer Electronics

Wunderman Thompson APAC, 1 month ago