Martin Conneen, president of Wunderman Asia Pacific has announced the formation of Wunderman-Bienalto, following the merger of the network’s agencies in Australia.
The new entity, Wunderman-Bienalto, formally combines Wunderman’s digital creative strengths with Bienalto’s leading expertise in digital optimisation, technology strategy, platform development and analytics.
Commenting on the integration, Conneen said, “Wunderman and Bienalto have complemented each other so well for the past three years that it makes perfect sense to explore the wider synergies by integrating the two agency offerings. We believe that Wunderman-Bienalto’s whole is greater than the sum of its parts, embodying the network’s promise to deliver successful client solutions that build on the optimal balance of strong creativity plus deep understanding of data.”
Wunderman-Bienalto will be headed up by chief executive officer Hurol Inan, founder of decade-old Bienalto and, prior to that, with Accenture and Deloitte. Inan is a well-known authority in web-based analysis, research and data driven marketing.
Added Inan, “Wunderman-Bienalto is the marriage of strong creative with superb data, technology and design competencies. As a single integrated business, we mutually benefit from the momentum of rapid growth in demand. This consolidation will help Wunderman-Bienalto continue to lead the way in a rapidly changing and increasingly competitive marketplace, at an exciting point in time in the evolution of a great agency.”
Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media.
Founded by Inan in 2005, Bienalto became part of the Wunderman network in 2012. With a portfolio of clients in Sydney, Melbourne, Canberra and Brisbane, its services are broadly grouped into analytics, optimisation, user experience design, customer engagement management and digital marketing.
Clients include financial services, retail, pharmaceuticals, technology, property, entertainment, non-profit and public services. Bienalto's results-driven and scientific approach delivers repeatable, quantified results for clients.