senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Wrigley's Orbit Hits Emotional Sweet Spot with 'Time to Shine' Global Launch
18/05/2016
850
Share
Energy BBDO and director Joachim Back move brand to new, emotive creative platform
Group_3646

EnergyBBDO have launched a new, aspirational global platform for Wrigley’s Orbit sugar free gum.

 

The new campaign, “Time to Shine” is all about being ready for life’s big moments,and celebrates the potential of what can happen when you’re feeling confident and at your best.

 

“Timeto Shine” marks an exciting evolution in the brand’s global creative strategy from the functional-benefit approach of the brand’s previous “Just Brushed Clean Feeling” campaign, instead focusing more on the emotional benefits of the clean feeling you get chewing Orbit.

 



The campaign was directed by Joachim Back  at Anonymous Content and consists of a central anthem spot and several 15-second executions. The work is a result of a global collaboration between Energy BBDO, CLM BBDO and BBDO South China.


It’snot the first time Wrigleys product have gone for a more emotional approach,Wrigley’s Extra had a major hit last year with Wrigley’s Extra with Sarah &Juan. 



Credits
Agency / Creative
Post Production / VFX
Editorial
Music / Sound
More News from lbbonline.com
Group745
Awards and Events
Nayla Tueni on 90 Years of Annahar
03/03/2024
42
0
Group745
Hires, Wins & Business
Modern Post Adds Colourist Taylor Schafer
01/03/2024
12
0
ALL THEIR NEWS
Work from
Group745
Festivals of India
Samsung TV
03/03/2024
2
0
Group745
Feel Every Detail
Genesis
01/03/2024
4
0
Group745
Charles Barkeley
Bleacher Report x Bing
01/03/2024
4
0
ALL THEIR WORK