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Wrestling Legends Brawl at the Ball in This Romp of a Trailer for WWE 2K20

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A classy evening gets raucous in barrettSF-created ad for the new video game featuring Hulk Hogan, “Stone Cold” Steve Austin and Superstars from across the generations

Wrestling Legends Brawl at the Ball in This Romp of a Trailer for WWE 2K20

Advertising agency barrettSF launched the ‘Ballroom Brawl’ video spot today featuring some of the biggest names in WWE history to announce the release of the new WWE 2K20 video game.

In the spot, game cover stars Becky Lynch and Roman Reigns are attending a gala inside a mansion filled with WWE Superstars and legends, including “Stone Cold” Steve Austin, Hulk Hogan, Sting, Bret Hart, and Shawn Michaels. Tensions rise as the various Superstars stare down and confront one another, highlighting old rivalries and teasing new match-ups that are only possible in WWE 2K20. These tense scenes are intercut with gameplay of the Superstars battling each other – a subconscious window into what they all really want to do at the party. At the climax of the spot, a slice of cake is accidentally smashed into Reigns’ custom suit and the packed room comes to a standstill. The spot finishes outside the mansion, as the sound of chaotic brawling comes from inside.

“2019 is a big year for 2K,” said Chris Snyder of 2K. “So we brought together the biggest male and female Superstars from the past and present to celebrate. ‘Step Inside’ is an invitation for everyone to join in.”

Prior to ‘Ballroom Brawl’ barrettSF created two other spots for the ‘Step Inside’ campaign. The Cover Reveal spot, which debuted on August 5th, featured tuxedo-clad WWE Superstars, including Hulk Hogan and “Stone Cold” Steve Austin, mingling at a “men’s-only” party that comes to a crashing halt when Lynch literally breaks through the room’s glass ceiling. In the pre-order spot, WWE Hall of Famer’s Sting, Bret Hart and Shawn Michaels join Hogan and Austin at the party. The five legends marvel at how a woman has become “The Man” these days, and tensely question who “The Man” truly was in their era. This was the first time all five have been on-screen together.

“Fans love debating and discussing the biggest matches that never happened,” said barrettSF creative director, Todd Eisner. “Like Hulk Hogan and Stone Cold Steve Austin, those two never actually had a one-on-one match. We wanted to show that the only place it can happen is in WWE 2K20.”

‘Ballroom Brawl’ dropped on October 22 to coincide with the release date of WWE 2K20 on PS4, Xbox One and PC platforms. The spot will run on broadcast TV with an emphasis on the WWE Network, Monday Night Raw on USA Network, and Friday Night Smackdown on FOX. It will also be prominent on all social media and digital platforms.

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Advertising Agency

Advertising Agency: barrettSF

Founder, Executive Creative Director: Jamie Barrett

Founder, Managing Director: Patrick Kelly

Head of Production: Conor Duignan

Creative Director: Todd Eisner

Associate Creative Directors: Brad Kayal, Phil Fattore, Byron Wages

Broadcast Producer: Charlotte Dugoni, Katherine Bruens

Account Director: William de Ryk

Account Supervisor: Julia Ortinez-Hansen

2K Team

SVP, Head of Global Marketing: Melissa Bell

VP, Global Marketing: Sami Thessman

VP, Marketing: Chris Snyder

Global Director of Sports Marketing: Bryce Yang

Manager, Sports Marketing: Ramon Aranda

Associate Manager, Sports Marketing: Robert Hearon

Production Company

Production Company: Little Ugly

Director/Executive Producer: Carlos Lopez Estrada

Founding Partner/Executive Producer: Kimberly Stuckwisch

Partner/CFO/Executive Producer: Neil Garvey

Executive Producer: Melora Donoghue

Line Producer: Sloane Skala

Director of Photography: Robby Baumgartner

Producer Designer: Tyler Jensen

Costume Designer: Gabrielle Rosenberg

Editorial Company

Editorial Company: Final Cut

Editors: Chris Amos, JD Smyth

Asst. Editor: Evan Bluestein

Executive Producer: Suzy Ramirez

Director of Sales: Lauren Holmes

Post Producer: Ana Orrach

Sound Design/Mix

Sound Design/Mix: Barking Owl

Sound Designer: Morgan Johnson

Mixer: Mike Franklin

Creative Director: Kelly Bayett

Producer: KC Dossett


VFX/Finishing: The Mission

VFX Supervisor/Flame Artist: Gizmo Rivera

Flame Artist: Clarke Rives

Executive Producer: Jessica Locke

Producer: Ryan Meredith

Managing Director: Michael Pardee


Colour: The Mill

Colourist: Matt Osborne

Colour Coordinator: Jessica Amburgey


Ballroom Brawl Music: Mophonics & Human

Mophonics Executive Producer: Colette Huemer

Composer: Vivaldi

Additional Composition: Alex Berglun

Track: Trio Sonata in D minor, RV 63—‘La Folia’

Arranged by: Alex Berglun

Publisher: Mophonics Music

Human Senior Producer: Kamela Anderson

Human Executive Producer: Carol Dunn

Human Composer: John Barnes

Human Creative Director: Garet Williams

Genres: Drama, People, Storytelling, Comedy, Action

Categories: Gaming, Sports and Leisure

Sapka Communications, Wed, 23 Oct 2019 11:13:12 GMT