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Wrangler Goes Back to Its Roots to Welcome You to the New West

Creative 428 Add to collection

The 2019 campaign, produced by Halal, brings Wrangler’s western heritage into the context of now

Wrangler Goes Back to Its Roots to Welcome You to the New West
For its 2019 FW campaign, clothing shop Wrangler goes back to its roots and welcomes you to the new west with a film directed by Caroline Koning and photography by Olya Oleinic and Kyle Weeks. Bringing Wrangler’s western heritage into the context of now, the work - produced by Halal - is a celebration of American style.

With a 90-second film directed by Caroline and photography shot by Olya Oleinic and Kyle Weeks, the work oozes of a deserted, raw Americana vibe. The three individual makers worked in close creative collaboration to develop the concept in dreamy synergy across film and photography. 

Channeling her inner cowboy, Caroline was inspired to create a modern follow-up of the iconic Wrangler campaign by Jonathan Glazer, ‘Follow the Yellow Brick Road’. 

The photography took a narrative and documentary approach, showcasing Olya and Kyle’s ability to capture real moments as they followed the characters pre-and-post shoot.

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Brand: Wrangler

Post Production / VFX

Colourist: Joppo @ De Grot


Sound Engineer: Sharkee

Sound Company: Haaifaai Music


Photographer: Olya Oleinic & Kyle Weeks

Production Company

Production Company: HALAL

Director: Caroline Koning

DOP: Corey Waters


Composer: Raven Aartsen


Editor: Maarten Ernest

Genres: Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

Halal, Tue, 06 Aug 2019 13:30:31 GMT