WPP Launches Government & Public Sector Practice Hub in Sydney

WPP’s global Government & Public Sector Practice has launched a Hub in Sydney to drive excellence in communications and research for public sector clients in ANZ. The Hub will give clients access to global best practice and the best of WPP agencies’ thinking on government communications, behaviour change programmes, citizen engagement and digital government transformation.

The Government & Public Sector Practice Australia New Zealand (ANZ) Hub is led by Kathryn Cooper, working closely with WPP ANZ Chairman & Country Manager Geoff Wild. It builds on WPP agencies’ long track record of outstanding work for ANZ public sector clients, at Federal, State and Local levels in areas as diverse as health, destination marketing, recruitment, democratic participation and public safety. 

Geoff Wild said:  “Our agencies have a long history of partnering with Government to effectively create societal behaviour change in the region. We’re very pleased to now be positioned to bring our local clients better access to best practice case studies and thought leadership from around the world, as well as a broader platform for sharing learnings from our region.”

Dr Michelle Harrison, CEO of WPP’s Government and Public Sector Practice said:  “Australia and New Zealand are among world leaders in government communications. Our Hubs bring together our local expertise with our understanding of public engagement, behaviour change programmes, and digital transformation for our government clients. I am very excited to see the pace of development in our sector.”

The Hub will launch with an event at the University of Technology, Sydney on October 13, exploring the importance of listening in government communications. The event is moderated by journalist Paul McIntyre and speakers include Professor Jim McNamara of UTS, Pat Duffy of Defence Force Recruiting, Anthony Clark of NSW Rural Fire Service and Josephine Lanzarone of Microsoft.

The Government & Public Sector Practice now has active Hubs in UK, EU, Middle East, ANZ and Africa and plans to launch in US and Singapore in 2016.