WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during president Joe Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.
The Media Freedom Cohort is led by Internews, the world’s largest media support non-profit, and the governments of Canada and the Netherlands.
WPP will work alongside organisations including Associated Press, The New York Times, Microsoft, Google, BBC Media Action, Free Press Unlimited and more than 100 governments involved in the cohort.
The cohort will focus its support across three key areas: protecting journalists’ safety and security; advancing freedom of expression; and bolstering independent and diverse media. The news comes ahead of the second annual Summit for Democracy which takes place this week.
Through its media investment arm GroupM, WPP has committed to:
Mark Read, CEO of WPP, said: “Independent journalism plays a vital role around the world and we are pleased to be able to support that through GroupM. We look forward to working with the Media Freedom Cohort to ensure a diversity of credible media outlets worldwide.”
Christian Juhl, CEO of GroupM, added: “A healthy media ecosystem depends on a thriving news business that supports journalists and incentivises fact-based reporting. As the world’s leading media investment organisation, we’re proud to support the work of the Media Freedom Cohort through our global partnership with Internews and commitment to investing in responsible journalism.”
The news follows the announcement of GroupM’s latest commitment to support responsible journalism with its ‘Back to News’ initiative in partnership with Internews – a programme that will fund investment of media budgets in credible news publishers around the world.
For more information on the Media Freedom Cohort, please visit the link here.