WPP AUNZ, Australasia’s leading marketing communications group, today announced that respected, award-winning industry leader Lee Simpson has returned to the WPP network and been appointed CEO of whiteGREY.
Most recently Managing Partner at M&C Saatchi, Simpson has held senior positions at globally recognised creative agencies including Grey London (where he was a member of the WPP High Potential Group), AMV BBDO London and Clemenger BBDO Melbourne – all top ten global agencies.
His experience spans a raft of client categories, from financial services through to tech start-ups and FMCG brands. He has also worked in a variety of markets in the UK, Europe, APAC and East Africa on both global and domestic brands, bringing a unique perspective to agency growth.
In his new CEO role, Simpson will work across both the Sydney and Melbourne whiteGREY offices, providing a strong lead on a renewed new business drive, while working to ensure the most effective, innovative and creative work is produced across all areas. He will also work closely with the established leadership team to ensure a seamless transition into the new role.
Simpson has more than 150 international and domestic awards to his name, including the rare D&AD Black Pencil, through to a number of leading digital awards including Cannes Cyber Grand Prix, Spikes Digital Grand Prix, Webby Awards, and Facebook Awards. Importantly, he also has many effectiveness awards including IPA, Marketing Society, APG, AMEs and Gold at both the Euro and Australian Effies. His effectiveness agenda and focus on business growth has also led to him becoming a judge on the Creative Effectiveness jury at the New York Festivals.
He replaces joint CEOs Paul Worboys and Miles Joyce, who both left the business last month.