Grabarz & Partner
5 months ago
As Star Wars: The Rise of Skywalker launches on December 18th, Burger King Germany is offering free Whoppers to fans... for a price.
Fans who are prepared to read spoilers for the films out loud before the premiere will be rewarded with a flame-grilled Whopper. For the first time, Burger King is using voice recognition in its app to activate the promotional coupon.
Using the Burger King app and voice recognition, guests can get involved by reading spoilers out loud. The app checks the content and the guest gets the exclusive voice-controlled coupon from.
WARNING! THIS FILM CONTAINS SPOILERS.
The online film for the campaign was shot in a specially designed spoiler restaurant, to which Burger King invited true Star Wars fans. The entire restaurant and all the products contained revealing hints. Every product name on the menu board, every name tag, straws, fries and even the WiFi password contained spoilers. The product packaging also had hidden spoilers, some of which were rendered by a sound chip while opening the pack.
“Although this time the WHOPPER demands a galactically high price, it is definitely worth it. Using modern voice recognition, integrated in our app for the first time, we are offering guests entertaining added value,” explains Klaus Schmäing, director marketing at BURGER KING Deutschland GmbH. “BURGER KING welcomes fans of the science fiction adventure back to Earth with immediate effect – in this spirit, may the WHOPPER be with you."
Advertiser: BURGER KING® Germany
Director Marketing: Klaus Schmäing
Head of Brand Marketing: Benedikt Lemsky
Manager Digital Marketing Communications: Kira Hamer
Jr. Manager Marketing Communications: Paula-Isabelle Stahlhut
Senior Manager Marketing: Nikolaus Haindl
Creative Agency: Grabarz & Partner
CCO: Felix Fenz
Group Creative Directors: Jakob Eckstein, Matthias Preuß
Digital: Stephan Gerbeth, Lynn Darlison, Cagatay Bahar, Jan Szidat
Art: Tiago Beltrame, Erwin Lorenz
Copy: Nian He, Katharina Haller
Account: Denise Ewald, Janik Pahl, Wolf Bockelmann
Strategy: Irene Aniteye
Moving Images: Ulrich Witt
Digital Agency: setup GmbH
Media Agency: Vizeum Deutschland GmbH
Production Company: Rabbicorn Films GmbH
Post Production Company: Slaughterhouse GmbH Visual Manufacturing
PR agency: Emanate GmbH
Categories: Restaurants, Retail and RestaurantsGrabarz & Partner, 5 months ago