Would You Spoil Star Wars for a Free Whopper?

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Anyone willing to sacrifice their love of sci-fi movies can get a flame-grilled Whopper for free in campaign from Grabarz & Partner
Would You Spoil Star Wars for a Free Whopper?

As Star Wars: The Rise of Skywalker launches on December 18th, Burger King Germany is offering free Whoppers to fans... for a price.

Fans who are prepared to read spoilers for the films out loud before the premiere will be rewarded with a flame-grilled Whopper. For the first time, Burger King is using voice recognition in its app to activate the promotional coupon.

Using the Burger King app and voice recognition, guests can get involved by reading spoilers out loud. The app checks the content and the guest gets the exclusive voice-controlled coupon from.

WARNING! THIS FILM CONTAINS SPOILERS. 

The online film for the campaign was shot in a specially designed spoiler restaurant, to which Burger King invited true Star Wars fans. The entire restaurant and all the products contained revealing hints. Every product name on the menu board, every name tag, straws, fries and even the WiFi password contained spoilers. The product packaging also had hidden spoilers, some of which were rendered by a sound chip while opening the pack.

“Although this time the WHOPPER demands a galactically high price, it is definitely worth it. Using modern voice recognition, integrated in our app for the first time, we are offering guests entertaining added value,” explains Klaus Schmäing, director marketing at BURGER KING Deutschland GmbH. “BURGER KING welcomes fans of the science fiction adventure back to Earth with immediate effect – in this spirit, may the WHOPPER be with you."

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Client

Advertiser: BURGER KING® Germany

Director Marketing: Klaus Schmäing

Head of Brand Marketing: Benedikt Lemsky

Manager Digital Marketing Communications: Kira Hamer

Jr. Manager Marketing Communications: Paula-Isabelle Stahlhut

Senior Manager Marketing: Nikolaus Haindl

Creative Agency

Creative Agency: Grabarz & Partner

CCO: Felix Fenz

Group Creative Directors: Jakob Eckstein, Matthias Preuß

Digital: Stephan Gerbeth, Lynn Darlison, Cagatay Bahar, Jan Szidat

Art: Tiago Beltrame, Erwin Lorenz

Copy: Nian He, Katharina Haller

Account: Denise Ewald, Janik Pahl, Wolf Bockelmann

Strategy: Irene Aniteye

Moving Images: Ulrich Witt

Digital Agency

Digital Agency: setup GmbH

Media Agency

Media Agency: Vizeum Deutschland GmbH

Production Company

Production Company: Rabbicorn Films GmbH

Post Production / Sound

Post Production Company: Slaughterhouse GmbH Visual Manufacturing

PR agency: Emanate GmbH

Categories: Restaurants, Retail and Restaurants

Grabarz & Partner, 5 months ago