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Would You Have Mustard on Toast?


Colman's reacts to a Love Island chat up line with a creative social poll

Would You Have Mustard on Toast?

Unilever’s English mustard brand Colman’s has entertained Love Island and sauce fans everywhere with a reactive online poll that’s spreading public opinion thinly. 

The creative idea, which asked Twitter ‘would you have mustard on toast?’, came in fast response to Tuesday night’s Love Island episode, where new kid George Day put the moves on Demi Jones with a chat-up line that made the UK cringe: “You’re mustard, I’m having you on toast.”

Unilever’s in-house creative agency U-Studio wasted no time reacting to the saucy line, turning around both idea and creative output within just four hours. 

The results said it all, with Colman’s mentions increasing by 6,900% in 24 hours. 

Shannon Kalkstein, U-Studio’s global editor-in-chief, said: “We get excited when our team spots opportunities like this. It’s the perfect example of modern marketing, offering fun, culturally-relevant and beautifully-created communications to fans fast. 

“Our team’s proximity to the Unilever brands - understanding their individual personalities, audiences and overall brand ambitions - allows them to tap into events that capture the public’s attention at a moment’s notice. And, in this case, tapping into the public’s tears of laughter, too.”

This month, OLIVER announced that Chloe McCloskey - ex-AKQA (Nike) and content lead - would join U-Studio as global head of content and communities. 

Since launching in 2016, U-Studio has grown to 21 locations across 18 countries

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Genres: Comedy, People

Categories: Sauces and Spreads, Food

OLIVER, Fri, 07 Feb 2020 16:31:03 GMT