Online accommodation pioneer Wotif has appointed
Ogilvy Australia & NZ to evolve its brand to both Australian and
New Zealand travellers as the organisation continues to develop and meet
changing consumer needs.
The appointment - made after a
three-month pitch process - will be led by Ogilvy Brisbane working
alongside Ogilvy Sydney and Ogilvy Auckland, across all Wotif's
marketing and communications business including brand, creative,
strategy, social media, content and public relations.
The new win follows Ogilvy Australia's recently being named as 'Digital
Agency of the Year', further reinforcing the agency's expertise across
the full remit of brand and digital communications.
Fox (left), CEO, Ogilvy Australia: "Ogilvy's ability to provide both
traditional and innovative media executions across a broad spectrum of
geographic locations is something we've worked hard to establish, and
something that is now really paying dividends. To apply these
capabilities to such an outstanding and pioneering brand like Wotif is
exciting for all the Ogilvy teams involved.
together a specialist team sourcing talent from Brisbane, Sydney &
Auckland to service Wotif; who are truly aligned with this philosophy,
allowing us to forge a powerful and collaborative relationship.
an agency that believes brands earn their relevance by delivering
audience value at every touchpoint - emotionally, functionally, en masse
and at a personal level. We find the most innovative ways to deal with
the increasingly complex business issues faced by companies, using both
digital, and non-digital touchpoints. It's fantastic to see that
capability recognised by an organisation as dynamic as Wotif and we are
looking forward to working closely with the team to lead the next
evolution of its brand."
Says Amanda Behre, director of brand
marketing and communications, Wotif: "We were impressed by Ogilvy's
ability to provide creative executions which align with our requirements
and needs across a range of channels. This coupled with the team's
energy and excitement to understand our business, while diving straight
into our upcoming activity, is exciting for all involved."