Worried About Sending Crappy Gifts To Mum? JWT's Intelligift Might Be For You

It's not the thought that counts. It’s how good your gift is. And this Mother’s Day, countless moms will receive terrible Mother’s Day presents. That’s why JWT, the world’s best-known marketing communications brand, has created Intelligift, the world’s first online testing service for Mother’s Day gifts.

“Every time I talk to my mother on the phone, she’s disappointed in something I’ve done...or not done,” said Mark Truss, Global Director of Brand Intelligence. “We’ve all got things that our mothers make us feel guilty about, so why add one more thing this year? We created Intelligift to help people everywhere earn a year’s worth of maternal goodwill.”

Using quantitative surveys and live focus groups with real moms from around the country, Intelligift evaluates each gift against five metrics: Likeability, Persuasion, Impact, Thoughtfulness and Originality. Participants receive an indexed score and specific feedback within each category that they can then use to make an informed gifting decision.

"With Intelligift, we’ve taken all the analytical power and insight that JWT brings to help clients make smart marketing investment decisions and applied it to the important decisions people need to make about what to give the mothers in their lives," added Truss. "You're welcome."