Mon, 01 Nov 2021 08:00:00 GMT
Worldwide Partners is excited to welcome another new partner to the global network of independent agencies, Lippe Taylor. New York City-based Lippe Taylor is a public relations and digital marketing agency that is committed to telling riveting stories that move brands forward.
Lippe Taylor uses earned media and influential voices to authentically connect brands with their target audiences and create relevance. Core practices for the agency include Healthcare, Food & Beverage, CPG, Lifestyle, Consumer Goods, and Technology. All of their solutions are digital by design, and leverage a strategic and creative combination of analytics, public relations, social media and digital content.
Maureen Lippe founded the agency in 1989, at a time when a female founder was rare, and to this day specializes in reaching women with exciting and engaging campaigns. Her experience as a successful magazine editor, studying what makes consumers tick and capturing the zeitgeist of cultural relevance, can be felt in each and every campaign.
The indie agency has helped to create cultural relevance for Revlon, Yellow Tail, Proactiv, Black & Decker, Godiva, Lenovo, Josh Wines, and Jet.com. In fact, it’s likely that many people are familiar with their work without knowing it--Lippe Taylor was responsible for the discovery that Tom Hanks is related to Mr. Rogers. Working with Ancestry.com, they helped determine that Hanks and Mr. Rogers share the same great-great-great-great-great-great grandfather. Rather than give Hanks a heads up and pitch the story to a few media outlets, Lippe Taylor worked with Access Hollywood to drop the news to an unsuspecting Hanks on the Red Carpet. His reaction and the announcement resulted in 500+ news stories, 1.37+ billion impressions and was worth more than $1 million in TV ad value.
Lippe Taylor is part of Lippe Taylor Group (LTG), and also has a healthcare-specific division, twelvenote, that helps brands unlock their humanity and play a role in society outside of the product they sell. Recent work for twelvenote includes Midol’s "Stop Apologizing. Period" campaign and Bayer Aspirin's "Meaningful Melodies" public service program with Leslie Odom Jr. and Nicolette Robinson. Cheer Partners, an employee experience agency, is also part of LTG.view more - Hires, Wins & BusinessWorldwide Partners, Mon, 01 Nov 2021 08:00:00 GMT