barrettSF and The Mill follow up a hugely successful launch video
Following a highly-successful launch video, advertising agency barrettSF and game developer FoxNext are expanding their campaign for MARVEL Strike Force, a mobile game released earlier this year.
The first ad, which has already garnered 65 million views, was released in March. It introduced fans to the S.H.I.E.L.D. Medic, a minor character in the game who barrettSF chose to embrace for his lack of super powers.
“Fans quickly fell in love with the Medic and wanted to know more about him”, said Jen Hart, Associate Creative Director at barrettSF. “Despite his many, many shortcomings.”
A new broadcast spot, released in conjunction with the home video release of Deadpool 2, sees the S.H.I.E.L.D. Medic attempting to team-up with the anti-hero. The results are comedically unsuccessful.
Fans have also been given a window into the Medic’s daily office life through a series of social videos that introduce new characters to the game, including Venom, Ant-Man, Ms. Marvel and Thanos. Check them out here.
Rounding out the campaign is a series of motivational posters featuring the S.H.I.E.L.D. Medic anchoring teams of MARVEL super heroes. The Medic has even crossed over into the print world, finding himself on the cover of the MARVEL Strike Force comic book, made exclusively for San Diego Comic Con.
“Who knows where he can go next, but I hope the Medic continues to win over fans until they push for a feature film with him,” says barrettSF Associate Creative Director Meredith Karr. “I mean, if Ant-Man can get his own movies–why not?”
FoxNext and barrettSF plan to carry out the campaign with more S.H.I.E.L.D. Medic adventures through the end of the year.