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World’s Least Super Hero Returns in New Ads for MARVEL Strike Force

Creative 397 Add to collection

barrettSF and The Mill follow up a hugely successful launch video

World’s Least Super Hero Returns in New Ads for MARVEL Strike Force
Following a highly-successful launch video, advertising agency barrettSF and game developer FoxNext are expanding their campaign for MARVEL Strike Force, a mobile game released earlier this year.

The first ad, which has already garnered 65 million views, was released in March. It introduced fans to the S.H.I.E.L.D. Medic, a minor character in the game who barrettSF chose to embrace for his lack of super powers.

“Fans quickly fell in love with the Medic and wanted to know more about him”, said Jen Hart, Associate Creative Director at barrettSF. “Despite his many, many shortcomings.”

A new broadcast spot, released in conjunction with the home video release of Deadpool 2, sees the S.H.I.E.L.D. Medic attempting to team-up with the anti-hero. The results are comedically unsuccessful.

Fans have also been given a window into the Medic’s daily office life through a series of social videos that introduce new characters to the game, including Venom, Ant-Man, Ms. Marvel and Thanos. Check them out here. 

Rounding out the campaign is a series of motivational posters featuring the S.H.I.E.L.D. Medic anchoring teams of MARVEL super heroes. The Medic has even crossed over into the print world, finding himself on the cover of the MARVEL Strike Force comic book, made exclusively for San Diego Comic Con.

“Who knows where he can go next, but I hope the Medic continues to win over fans until they push for a feature film with him,” says barrettSF Associate Creative Director Meredith Karr. “I mean, if Ant-Man can get his own movies–why not?”

FoxNext and barrettSF plan to carry out the campaign with more S.H.I.E.L.D. Medic adventures through the end of the year.
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Brand: Fox Next

Chief Marketing Officer: Jordan Edelstein

Product Marketing Manager: Tania Samsonoff (Senior)

Post Production / VFX

Post Production Company: The Mill

Producer: Dan Love

Colourist: Adam Scott

Executive Producer: Anastasia von Rahl

Production Coordinator: Jena Bodell

2D Lead: Martin Karlsson, Timothy Crabtree

3D Lead: Chris Bayol, Chris Goodrich


Edit Company: The Mill

Editor: Victor Jory, Natalie Wozniak

Edit Assistant: Bradley Rhone

Creative Agency

Creative Agency: barrettSF

Executive Creative Director: Jamie Barrett

Creative Director: Todd Eisner

Art Director: Jen Hart

Copywriter: Meredith Karr

Producer: Katherine Bruens

Head of Production: Conor Duignan

Account Director: Molly Warner

Production Company

Production Company: The Mill

Director: Rober Sethi / David Lawson


Music Company: New Math

Composer: Dan Sammartano, Jared Hunter, Ray Loewy, Dave Wittman, Kala Sherman

Genres: Animation, Comedy

Categories: Gaming, Sports and Leisure

Sapka Communications, Mon, 12 Nov 2018 15:12:23 GMT