Shoppers told to put money away and pay by social currency
The world’s first high-street shop where customers pay by Tweet instead of money has opened in central London today.
The Tweet Shop is a standalone retail outlet from Special K and is being used to mark the famous cereal maker’s move into the savoury crisps market.
Customers are encouraged to put away their money and pay for a packet of new Special K Cracker Crisps by simply Tweeting a message about the low calorie snack range and sharing the news with the wider Twittersphere.
As well as the company’s first move into crisps, the shop is also Kellogg’s first venture into the retail arena with its very first dedicated physical space in the UK.
The shop is staffed by a number of iconic Special K girls in red dresses who will check each customer’s Tweet before handing over the crisps.
Kim Murray, 28 from London, was the first person to pay for the product with a Tweet.
Sarah Case from Special K comments: “The value of positive endorsements on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.
“This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline.”
The Tweet Shop on Soho’s Meard Street, London is open from 9am to 5pm on Tuesday 25th September to Friday 28th September. It is lined with hundreds of packs of crisps, a ‘try before you buy’ snacking area and a ‘community noticeboard’ that captures social media reaction to the unique retail space.
Special K Cracker Crisps are a low calorie savoury snack (under 100 calories per pack) and are available in sea salt and balsamic vinegar, sweet chilli or sour cream and onion flavours.