Del Campo Saatchi & Saatchi presents “Meals that need an alarm,” the new campaign for BGH microwaves.
Breaking away from the perception that microwaves are only useful for heating things up, BGH Quick Chef launched a series of cooking tips and delicious recipes on their Facebook page - food that’s so good, your co-workers will want to steal it from you.
Which is why Del Campo Saatchi & Saatchi and BGH linked up with Tupperware to develop the world’s first Tupperware alarm, keeping your food safe when you bring it to work.
The campaign is comprised of three TV spots, “The Big Steal,” “Diet,” and “It’s Mine.” The spots will begin airing the second week of December.
Product: QUICK CHEF MICROWAVES
Title of the campaign: "Meals That Need an Alarm”
TV Spots: “The Big Steal”, “Diet”, “It’s Mine”
Agency: Del Campo Saatchi & Saatchi
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Directors: Diego Medvedocky / Ignacio Ferioli
Copywriter: Sergio Rio
Art Director: Gustavo Gitmanabitch
Agency Producer: Adrián Aspani / Camilo Rojas / Lucas Delenikas
Account Director: Jaime Vidal
Account Executive: Manuela Sorzana
Production Company: Primo
Director: Nico Perez Veiga
Director: Luisa Kracht
Executive Producer: Carolina Cordini
Producer: German Lentini
DP: Leandro Filloy
Postproduction: Pickle House
Editor: Marcela Truglio
Music: Baila el Fauno Música
Sound: Not Deaf Sound Design
Advertiser’s Supervisors: Ezequiel Devoto / Fernando Macri / Viviana Insaurralde