World's First Tupperware Alarm for BGH

Del Campo Saatchi & Saatchi presents “Meals that need an alarm,” the new campaign for BGH microwaves.

 

Breaking away from the perception that microwaves are only useful for heating things up, BGH Quick Chef launched a series of cooking tips and delicious recipes on their Facebook page - food that’s so good, your co-workers will want to steal it from you. 

 

Which is why Del Campo Saatchi & Saatchi and BGH linked up with Tupperware to develop the world’s first Tupperware alarm, keeping your food safe when you bring it to work. 

 

The campaign is comprised of three TV spots, “The Big Steal,” “Diet,” and “It’s Mine.” The spots will begin airing the second week of December.

 

 

Credits

 

Client: BGH

 

Product: QUICK CHEF MICROWAVES

 

Title of the campaign: "Meals That Need an Alarm”  

 

TV Spots: “The Big Steal”, “Diet”, “It’s Mine”

 

Agency: Del Campo Saatchi & Saatchi

 

Executive Creative Directors: Maxi Itzkoff / Mariano Serkin

 

Creative Directors: Diego Medvedocky / Ignacio Ferioli

 

Copywriter: Sergio Rio

 

Art Director: Gustavo Gitmanabitch

 

Agency Producer: Adrián Aspani / Camilo Rojas / Lucas Delenikas

 

Account Director: Jaime Vidal

 

Account Executive: Manuela Sorzana

 

Production Company: Primo        

 

Director: Nico Perez Veiga

 

Director: Luisa Kracht

 

Executive Producer: Carolina Cordini

 

Producer: German Lentini

 

DP: Leandro Filloy

 

Postproduction: Pickle House

 

Editor: Marcela Truglio

 

Music: Baila el Fauno Música

 

Sound: Not Deaf Sound Design

 

Advertiser’s Supervisors: Ezequiel Devoto / Fernando Macri / Viviana Insaurralde