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World's First Tupperware Alarm for BGH

Creative 0 Add to collection

Del Campo Saatchi & Saatchi do their bit for office politics

World's First Tupperware Alarm for BGH

 

Del Campo Saatchi & Saatchi presents “Meals that need an alarm,” the new campaign for BGH microwaves.
 
Breaking away from the perception that microwaves are only useful for heating things up, BGH Quick Chef launched a series of cooking tips and delicious recipes on their Facebook page - food that’s so good, your co-workers will want to steal it from you. 
 
Which is why Del Campo Saatchi & Saatchi and BGH linked up with Tupperware to develop the world’s first Tupperware alarm, keeping your food safe when you bring it to work. 
 
The campaign is comprised of three TV spots, “The Big Steal,” “Diet,” and “It’s Mine.” The spots will begin airing the second week of December.
 
 
Credits
 
Client: BGH
 
Product: QUICK CHEF MICROWAVES
 
Title of the campaign: "Meals That Need an Alarm”  
 
TV Spots: “The Big Steal”, “Diet”, “It’s Mine”
 
Agency: Del Campo Saatchi & Saatchi
 
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
 
Creative Directors: Diego Medvedocky / Ignacio Ferioli
 
Copywriter: Sergio Rio
 
Art Director: Gustavo Gitmanabitch
 
Agency Producer: Adrián Aspani / Camilo Rojas / Lucas Delenikas
 
Account Director: Jaime Vidal
 
Account Executive: Manuela Sorzana
 
Production Company: Primo        
 
Director: Nico Perez Veiga
 
Director: Luisa Kracht
 
Executive Producer: Carolina Cordini
 
Producer: German Lentini
 
DP: Leandro Filloy
 
Postproduction: Pickle House
 
Editor: Marcela Truglio
 
Music: Baila el Fauno Música
 
Sound: Not Deaf Sound Design
 
Advertiser’s Supervisors: Ezequiel Devoto / Fernando Macri / Viviana Insaurralde
 
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Genres: Comedy

Categories: Home Appliances, Kitchen

lbbonline.com, Tue, 11 Dec 2012 09:59:34 GMT