FCB and Testicular Cancer New Zealand have
unveiled the 'Testimatic', the world's first Auto Ball Checker that is
causing a stir across the globe. The device allows men to have their
testicles checked for irregularities and lumps without the awkwardness
of being face-to-face with a doctor.
Men step up
to the Testimatic, pull the curtain, drop their pants and wait for a
urologist or GP to reach through a small opening to check their
testicles. The whole process only takes 30 seconds.
at the New Zealand expo, Big Boys Toys, alongside fast cars, barbeques
and speed boats, the 'Testimatic' was the ultimate 'hands on'
activation, to grab mens' attention. Over the course of the expo, over
170 men got their testicles checked.
Says Tony Clewett, executive creative director, FCB: "The aim was
to come up with a concept that was quirky enough to work as a
conversation starter with men, giving us the opportunity to explain the
importance of men self-checking regularly.
then used the uniqueness of the 'Testimatic' to gain the attention of
media. Journalists from overseas were even calling, to find out if the
machine was legitimate. This gave us the opportunity to spread our
The 'Testimatic' story
achieved coverage across key New Zealand media outlets including: Seven
Sharp, The Project, The AM Show, NZ Herald, Stuff and several radio
stations. Global media hits included, Metro UK, Guardian Australia and
UK, the BBC and ABC news shows.
cancer is the most common cancer affecting New Zealand men aged between
15-39 and is one of the most treatable cancers if detected early, with a
survival rate of 95 per cent. Despite this, Graeme Woodside, CEO of
Testicular Cancer NZ, says most Kiwi men aren't self-checking regularly.
Woodside: "We see the Testimatic as a great way to get men thinking
about a serious health concern. The message we're trying to spread is
that you don't actually need to go to your doctor, you can check your
own testicles and make it part of a monthly routine, for example in the
shower. If there's anything you're concerned about, don't wait, go and
see your GP."
The 'Testimatic' will be popping
up at events, festivals and shows around New Zealand, hoping to reach as
many Kiwi men as possible and encouraging them to make self- checking
their testicles a monthly routine.