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World's First 360 Interactive Film from BMW

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Hold tight for Luke Scott's & Jason Zada's BMWi ride

World's First 360 Interactive Film from BMW

Mustard Films director Jason Zada and award-winning DP Luke Scott from Vision at Wizzo have teamed up to create a thrilling 360 degree interactive ride for BMWi.

 

To advertise the arrival of the worlds most innovative electric car, BMW commissioned an equally innovative mobile experience, taking the form of the "virtual test-drive".

 

This was a technically demanding shoot in terms of handling both the live action logistics and  car chase within the 360 degree filming techniques but Luke has achieved some fast paced, exciting visuals…

 

Watch Trailer HERE

 

Download the App HERE

 

Title: BMWi Interactive Trailer

Director of Photography: Luke Scott

Director: Jason Zada

Production Co: Mustard

 

 

Luke Scott's Car Reel HERE

(Mercedes coming soon…)

Luke Scott's Commercial Reel HERE

 

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Categories: Automotive, Cars

lbbonline.com, Mon, 30 Sep 2013 14:54:16 GMT