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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

World of Tanks Crashes Reality TV for the Super Bowl

06/02/2017
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Mekanism teams with director Dave Laden for explosive big game spots

Mekanism has launched two Super Bowl ads for multiplayer online game World of Tanks. 

“Tanks Rule” is cross-platform campaign which takes a humorous approach, highlighting various pop culture scenarios where an authentic United States Army tank bursts onto the scene to make everything better. The campaign includes broadcast, digital banners, and online video and will run through 2017. “Tanks Rule” positions the title to build an initial North American community.



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