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World of Tanks Crashes Reality TV for the Super Bowl

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Mekanism teams with director Dave Laden for explosive big game spots

World of Tanks Crashes Reality TV for the Super Bowl

Mekanism has launched two Super Bowl ads for multiplayer online game World of Tanks. 

“Tanks Rule” is cross-platform campaign which takes a humorous approach, highlighting various pop culture scenarios where an authentic United States Army tank bursts onto the scene to make everything better. The campaign includes broadcast, digital banners, and online video and will run through 2017. “Tanks Rule” positions the title to build an initial North American community.

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Post Production / VFX

Colourist: Greg Reese

Executive Producer: Krystina Wilson

Post Production Company: The Mill

Production Coordinator: Katie Sink

Senior Producer: Larissa Berringer

VFX Supervisor: Jay Bandlish

Colour Producer: Diane Valera

2D Lead: Randy McEntee

Production Company

Director: Dave Laden

Executive Producer: Caleb Dewart, Shayne Brookstein

Production Company: Hungry Man, Moonlighting

Line Producer: Ahnee Boyce

Producer: Bernice Purdham


Music Production: APM Music


Edit Assistant: Brian Meagher

Edit Company: No6

Editor: Lucas Spaulding

Executive Producer: Carr Schilling

Producer: Yole Barrera

Creative Agency

Brand Director: Heath Tavrides

Comms Strategy Director: John-James Richardson

Creative Agency: Mekanism

Executive Creative Director: Tommy Means

Head of TV / Production: Kati Haberstock

Managing Director: Michael Zlatoper

Producer: Megan Ubovich

Producers: Kara Bello

Senior Art Director: Philip Cheaney

Associate Creative Director: Joe Beutel

Genres: Comedy

Categories: Gaming, Sports and Leisure, Mon, 06 Feb 2017 09:18:50 GMT