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World Luxury Winners 2017 Announced

Awards and Events 0 Add to collection

Work created by agencies like AKQA and Master for You for premium brands like IWC and The Macallan Whisky won awards this year

World Luxury Winners 2017 Announced
The winners of the World Luxury Awards have been announced. Held for the 10th time, the winners of the global advertising award focused on Premium Bands, recognising the very best of creativity in advertising and communication done for premium brands. Among the winners, there has been outstanding work produced for brands like Louis Vuitton, IWC, Ferragamo, La Perla, 24 Sèvres, Riva Yacht, Festival da Jazz St. Moritz, The Macallan, Valentino.

This year Italy was the lead country, with the highest number of winners and total awards.

Two Gold Medals went to REM, Rome for Tokyo Diaries (Valentino Accessories) and the Ferragamo Parfum Commercial.


Ruini Studios won gold with the outstanding campaign with Kendall Jenner for La Perla. Arachno won Gold for Use of social media channels for the the Italian shipbuilding company of luxury motor yachts Riva.

Other spectacular work has been rewarded like the film "Where Fashion Comes to Life“ from Fred Farid directed by Nicolas Winding Refn for the platform 24 Sèvres, part of LVMH.


CNN won gold with the advertising feature to discover exciting places from London to Tokyo, Paris and New York with Louis Vuitton City Guides.

AKQA convinced the jury with the brand-new IWC Website, the The World’s First Cinematic ECommerce Site.

Master for You were awarded in PR for the global launch of the Limited Edition Series of The Macallan Whisky with an innovative project based on the co-creation with the Celler de Can Roca, twice awarded Best Restaurant in the World.

Swiss agency gyselroth for Branding & Visual Identity of the Festival da Jazz St. Moritz.


There is no other international Awards program which shares the focus to the global luxury sector honouring the companies and individuals responsible for the creation of excellent advertising and multimedia for Luxury Goods like Cars & Yachts, Fashion & Style, Parfum & Cosmetics, Beverages & Food, Hotels & Holidays.


Members of an international jury from 8 countries evaluate entries in 10 categories.

Among this highly respected personalities: Robin Derrick, former creative director of British Vogue and now Executive Creative Director of Spring, London, Julien Pierre Mallet, Associate Creative Director, Fred & Farid, Barbara Aparo, Art Director, Fashion TV, Davide Boscacci, Group Creative Director, Leo Burnett Turin, Rob Wetton, Creative Consultant, Saatchi & Saatchi Switzerland.

This 10th annual competition granted 13 First Place World Luxury Award Golden Trophées for Outstanding Creativity. The Award celebrates the contribution that innovative creative work makes to build luxury brands. It is developed in conjunction with adforum.com the gateway to the advertising community.

More information about the competition and this years' winners on www.worldluxuryaward.com.
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lbbonline.com, Wed, 29 Nov 2017 12:15:37 GMT