Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

World Kitchen Appoints The Integer Group as Digital Agency of Record



Agency will focus on the relaunch of the popular Revere brand

World Kitchen Appoints The Integer Group as Digital Agency of Record

The Integer Group has been appointed as Digital Agency of Record for World Kitchen following a formal review. The Integer Group’s Denver office will assume digital and social responsibilities for a diverse roster of well-known kitchenware brands including Corelle, Pyrex, Revere, Corningware, Chicago Cutlery, Baker's Secret, Snapware and Visions. 

“Integer has emerged as the right partner to help us drive our business forward,” said Kris Malkoski, President, Global Business & Chief Commercial Officer for World Kitchen. “We were looking for an agency to help us market our great brands in today’s complex and fragmented digital space. Integer’s ability to deliver end-to-end integrated communications and impressive digital capability matched extremely well with World Kitchen.” 

Integer will primarily oversee all digital strategy and campaign development, social media activity and content development, SEO, and media planning and buying. To start, the agency will focus on the re-launch of the popular Revere brand, followed by a number of assignments encompassing a broad range of digital marketing duties.

“As World Kitchen continues to innovate to meet the evolving needs in the home, we are excited to embark on this new partnership and for the opportunity to create more value through digital experiences,” said David Battrick, Vice President, Digital for The Integer Group. “Integer will drive growth, build on the incredible brand affinity that exists and cement World Kitchen’s leadership position.” 

World Kitchen joins The Integer Group’s roster of clients including AT&T, FedEx, Kellogg’s, LG, Mars/Wrigley, Michelin, P&G, Pella, PepsiCo, Starbucks and more. 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Kitchen, Home Appliances

The Integer Group, Tue, 04 Apr 2017 08:58:25 GMT