World Cup Ads from around the Globe to Get You Hyped for the Tournament
After four years of waiting, the 2018 FIFA World Cup is finally upon us. And, funnily enough, brands haven’t forgotten about this phenomenal chance to reach the vast global audiences it attracts. The brands who paid the big bucks to be official partners and sponsors of the tournament haven’t missed a chance to shout about it. But neither has anyone else - there are plenty of clever ways to talk about football without getting carded the the FIFA branding machine. Here’s a heap of campaigns from agencies around the world, just in case you haven’t seen them all yet.
72andSunny
Netherlands
antoni
Germany
BBC Creative
UK
USA / UK
Taylor Herring
UK
BetStars - ‘£100 Million Stars Challenge’
CP+B
UK
Lucky Generals
UK
Anomaly
UK
BBH
UK
Ogilvy
Ghana
Hyundai - ‘Cheering’
Brazil
Circus
Mexico
TBWA
UK
McDonald’s - ‘The President’
TBWA
Spain
FP7/CAI
Egypt
Chime
UK
Saatchi & Saatchi
Italy
Ogilvy
Australia
180 Kingsday
Netherlands
Havas
Germany
LOLA MullenLowe
Spain
Culture Machine
India
Publicis Ambience
India
