senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Working From Home? Combat Anxiety, Depression and Feelings of Isolation with Mindscape

24/03/2020
Advertising Agency
London, UK
129
Share
The free app was developed by Cult with mental health charity Mind

Mindscape is a mental health app launched by creative agency Cult in 2018, combining voice technology, artificial intelligence and science-led music therapy in one handy app. Developed in consultation with mental health charity Mind, the app is aimed at people dealing with panic attacks or anxiety. The voice app talks people through relaxing breathing exercises, before asking them questions about their current emotional state. It can offer practical tips for managing work, money, education and sleep and also has bespoke soundscapes tailored to the person using the app.

“Mindscape is free to use and is a total passion project. Developed in partnership with Mind we wanted to create a platform that targeted anxiety and depression. In these worrying and disorientating times we should all leverage every support tool available to stay positive. I am proud of the work that we did with Mind and hope Mindscape can continue to help combat anxiety and isolation in any way possible.” Cat Turner, co-founder and CCO, Cult.

Lynette Charles, CEO of Mind, said: “Mind is delighted to have been working with Cult to develop Mindscape. We must ensure that we continue to raise awareness within our communities, Mental Health is everyone’s business and we need to all reach out to our family, friends and colleagues. Around one in four of us will face a mental health problem every year, which makes apps like Mindscape so important.” 

You can use Mindscape through your Amazon Alexa device at home. Download on Amazon Alexa

Credits