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Work of the Week: 29/10/21

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As Grace Jones becomes the face of Barclaycard, LBB’s Nisna Mahtani can’t help but rewatch the colourful, musical campaign

Work of the Week: 29/10/21


‘Cool cool music, cool cool music..’ - Has anyone else got that stuck in their head? 

When you hear a catchy musical number, you know you’ll be humming it, singing it and thinking about it later in the day. Well, Barclaycard certainly gives you something to sing about with a brand new, truly bizarre campaign featuring Grace Jones. 

In the campaign by Droga5’s Andreas Nilsson, helicopter shaped hair, green armpits and dogs giving out tattoos are all part of the ‘cool cool’ theme which boldly captures trends that are seemingly fashionable, but are they practical? As the effortlessly trendy Grace Jones questions, ‘Why does everything have to be cool these days?’, we’re taken on a journey that leads to being more than cool… it’s functional.

That's not all for the week, with Halloween being around the corner, a feature from LOLA MullenLowe with their Oumph! ad for plant-based ‘human meat burger’ was also on our radar. The scary Swedish spot shocks viewers into the oxymoron of scary sounds and a spooky atmosphere, except this time you can relax, because it is in fact, plant-based human meat, ’otherwise, it would be creepy.’

Check out more of this week’s creative campaigns below.



Grace Jones Needs More than Just 'Cool' in Bizarre Barclaycard Ad







Plant-Based Meat Brand Oumph! Has Created a 'Human Meat Burger' for Halloween







Talking Dinosaur Urges World Leaders Not To ‘Choose Extinction’ at United Nations







Royal Canadian Legion Remembers Fallen Soldiers with ‘Immortal Poppy’ NFTs







Hidden Johnnie Walker UV Codes Celebrate Money Heist Success







Red Wing Celebrates Three Remarkable ‘Wall of Honor’ Inductees with a Short Docu-Series







Clarks Originals Films Highlight Impact of Black British Culture







GUT and Lyft Team Up with LGBTQ+ Artists to Celebrate International Pronouns Day with 'Pronoun Plates'







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Genres: Music performance, Horror, Drama, Storytelling, Comedy

LBB Editorial, Fri, 29 Oct 2021 11:01:00 GMT