Work of the Week: 23/10/20
Two years ago, Greenpeace introduced us to Rang-tan - a beautifully animated baby orangutan who alerted the world to the ugly truths of palm oil production. It drove the message home powerfully, convincing UK supermarket Iceland to pledge to stop manufacturing products containing palm oil. Then the ad made it into headlines for not being cleared by UK broadcast authorities in the run up to Christmas, as Iceland planned to recycle the film. Then, Dutch supermarket Ekoplaza adopted the ad, enabling Rang-tan’s story to reach even more people.
This week Greenpeace added a new chapter to this story. Where in 2018 there was Rang-tan in our bedrooms, now there’s a monster in our kitchens. And in this year’s beautiful animated film, the star is Jag-wah - a jaguar displaced from Brazil’s rainforest by the deforestation that meat and animal feed production has wrought.
Mother London returned as the creative force behind the campaign and four time Oscar-nominated studio Cartoon Saloon ensured the story is as enchanting, terrifying and engaging as last time.
It more than deserved inclusion in Work of the Week, alongside two brilliantly entertaining campaigns directed by chuckle-master Andreas Nilsson, a fascinating feline twist on Halloween for Temptations, a beautiful reflection on Black creativity from Adobe, an emoji that could save lives and a sobering film about bushfires.
