Work of the Week: 23/09/22
This week’s best work is all over the place, in the best way possible. That’s also a good way to describe the newest instalment for DFS’ ongoing campaign ‘What’s your thing?’ directed by Freddie Powell, that explores a plethora of worlds, each of which is the perfect setting for a new sofa. Glamorous peacocks, hedgehogs cozying up next to the fireplace, cuddling iguanas, and partying bats are just some of the amazing creatures features in the film called ‘The Animal Thingdom,’ which celebrates diversity in style and taste, showing us that whatever our ‘thing’ might be, DFS has just the thing for it.
Speaking of brands that have something for everybody, Levi’s celebrated itslegacy on September 21st, by launching its next iteration of the ‘Buy Better, Wear Longer’ campaign, speaking about the brand’s commitment to sustainability, durability and impeccable style. The film simply shows a pair of Levi 501’s and their adventures through dancing, swimming, cliff jumping, repurposing, ripping, all the way to the thrift store where they find yet another life to live. Both a plea and a promise, the film touches on the brand’s pillars in regards to sustainability and plants the seed of intention within consumers - intention to purchase smarter, wear longer, and repurpose their favourite pair of Levi’s as many times as they can.
Meanwhile, ‘dm’, the biggest retail store in Germany with stores across 12 European countries, has also pointed us towards the diversity of its products with a new TV campaign made of six different films, all shot by director Marcos Mijan, and all touching a different human sense. Planned to be released over the next two years, for now audiences can feast their senses on the two that have aired - Anna and Sight, and Amanda and Touch.
And when it comes to feasting for the senses, we can’t forget about the truly mad new campaign by Papa Johns, marking the release of their new chorizo limited-edition pizza. Inspired by shows Euphoria and Sex Education, the spot taps into gen-z trends to show us what ‘Planet Chorizo’ is made of.
These, and the rest of the work of the week, below.
DFS - The Animal Thingdom
A flawless mix of CGI, live animals, animatronics and puppets, this spot will leave you lost for words, but not for ideas of how to express yourself. If a talking crab can find the perfect sofa for its living room, sure we can too.
The Co-operative Bank - Withdraw From This
Produced by creative agency DENTSU CREATIVE, the dramatic advert for The Co-operative Bank shows customers why they should be mindful of where their money are really coming from and going towards. Urging people to join The Co-operative Bank, the film promises it does not provide banking services to any company involved in the fossil fuel industry, and is ‘The bank you can hold to account’. Brand, marketing and communications director for the bank, Deborah Darlington, says, “We want to draw attention to the fact that many people think about what they spend their money on as an ethical choice, but they don’t consider who they bank with and where they put their money is of equal importance.”
March Fourth - I’m Not Gonna March
The newest pro bono campaign for March Fourth, a non-partisan, grassroots community organisation putting together the ‘Pass The Ban’ march, reminds Americans that there is absolutely ‘no good reason’ not to march this September, when hundreds of people fighting for stricter gun laws in the States will come together in front of the US Capitol to call on the Senate to pass S. 736, the federal assault weapons ban.
Levi’s - Buy Better, Wear Longer
Reminding audiences about the durability of a pair of Levi’s, the newest instalment of this campaign by the brand in collaboration with AKQA shows us the long and winding journey of a pair of jeans, and what they are truly capable of if we don’t give up on them.
Papa Johns - ‘Planet Chorizo’
Following last year’s shenanigans when Papa Johns swapped the mozzarella on their pizzas for the nation’s favourite cheddar cheese, this year they’ve decided to see what happens if we switch pepperoni for chorizo. The result? A inter galactic mash-up between Euphoria, Sex Education, gen-z fashion and a vortex of chorizo.
Mondelez Biskuat - #BiskuatSupportsDreams
The iconic Indonesian biscuit brand Mondelez Biskuat, launched their newest campaign, marking the return of the Biskuat Academy - a long-standing sports marketing programme, in line with the brand’s mission to nurture the inner strength amongst children, as well as provide them with opportunities to pursue their dreams. Spotlighting coach Bang Aji, founder of football club Persigawa, and having trained thousands of kids since 1987, the campaign delivers the message that ‘true talent can take you places no matter what the circumstances are.’
dm - Anna and Sight, Amanda and Touch
These six films (four of which are yet to be released), directed by Marcos Mijan and edited by Giacomo Prestinari, remind audiences of the power of the human senses and how they can all be nourished with the help of none other than ‘dm’.
