Whether your preferred mode of transport is a skateboard or a self-driving bed, there’s something for everyone this week, writes Laura Swinton
If snoozing was an Olympic sport, Nap & Field, if you like, I reckon I’d be in with a good chance of a gold medal or two. It takes real determination to become a marathon snoozer or to overcome the hurdle of the morning alarm. As it stands, though, competitive slumber (and thus my chance to ascend the winners’ podium) is unlikely to be adopted by the IOC any time soon, though, unlike skateboarding which is due to premiere as an Olympic event at this year’s games in Tokyo.
Why the tortured comparison? Well, this week’s Work of the Week features two campaigns from Droga5 – one dedicated to the noble art of the ramp, featuring zippy dynamic films directed by the likes of FKA Twigs, Juan Cabral, Yann Demange, Bafic, Elliott Powers, Justyna Obasi and Daniel Wolfe, and the other a trippy meditation on sleep starring Liev Schreiber. One for sporty daredevils, and one for those of us who have long fantasised about a self-driving bed.
Elsewhere there’s plenty of punchy work to get into. Lil Nas X trails his upcoming music video with a pastiche of his real-life legal battle with Nike. Tyson Fury battles himself in a CALM campaign for suicide prevention from AMV BBDO. Havas London and Vanish face up to the environmental impact of sartorial waste, and Wunderman Thompson launch Fund Femme, a platform and database supporting women and non-binary-owned businesses.
FKA Twigs Kicks Off a Summer of Skateboarding in Facebook's Olympic Campaign