Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Work of the Week: 22/10/21


Burberry’s new campaign has whisked LBB’s Ben Conway off his feet, whilst the NHS’ new recruitment drive brings everything back down to earth

Work of the Week: 22/10/21

Fashion is… well… in-fashion right now. Never have fashion brands been held in such high esteem or cultural significance - it’s all about the labels you wear, the swoosh on your shoes and the rare collaboration t-shirt you bought from a reseller at a 3000% mark up. Whilst fashions and trends come and go, fashion companies always find a way to promote their new products and seasons in a creative, and often very beautiful, way.

Burberry are no exception - releasing their ‘Open Spaces’ spot this week, a whimsical, gravity-defying dreamscape with enough wheat-field frolicking to make Theresa May blush.

The spot, directed by Riff Raff Film’s Megaforce, conjures up a real sense of freedom, interconnectedness and weightlessness that is extremely rewatchable. However! Burberry was not the only fashion-related campaign to catch our attention this week. Unlike Burberry, this brand isn’t ‘fashion royalty’, but they do have a crown and some pretty spectacular new clothes to share. Burger King’s new campaign with BBH unveils a Burger King ‘Fall Collection’ of brand apparel, including a garishly tasty-looking shirt with a burger ingredient camouflage pattern. 

Besides these two fashionable campaigns, we’ve chosen a selection of the top work from this week that also includes an alien invasion, a sincere recruitment drive from the NHS and a spot for life insurance that’s to kill for (or not). 

Check them out below!

Ride the Wind in This Dreamlike Burberry Film from Megaforce

Burger King's Fall Collection

Apple TV+ Stages an Alien Invasion on Twitch

Google Joins Forces with Channel 4’s Taskmaster

Recruiting the Next Generation of NHS Workers

Ladder Life Insurance's Comedy of Life-Saving Errors

view more - Work of the Week
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
LBB Editorial, Fri, 22 Oct 2021 11:18:00 GMT