Work of the Week: 22/05/20

Work of the Week 119 Add to collection
A Canadian grocery chain's low-key but useful banger of a tune is one of eight pieces of work that we loved from the past week
Work of the Week: 22/05/20
In a bid to educate customers and in no way remind them of "these uncertain times", a Canadian grocery chain entered into songwriting this past week. And, to be fair, the tune, which is titled 'A Cart Apart', is both a low-key banger and actually really useful.

Created by john st. for No Frills, the champion line of the track is 'Keep A Cart Apart. Stay six feet at least or A Cart Apart'. But the more you listen, the more you are pulled into the song's other messaging, such as Keep Calm and Hauler On, tying into No Frills 'Hauler' brand message, which are repeated in creative ways throughout the song.

A Cart Apart is one of eight pieces of work featured in this week's Work of the Week. These past seven days have also served up a music video that encapsulates everything we want right now, a bicycle campaigns that poked fun at the US president, a sort of laughable showcase of people's attempts to remake KFC at home, and a well-crafted reminder for families to share the load when it comes to chores.

Check out the list below. 



How a Branded Banger Is Keeping Canadians ‘A Cart Apart’ - and Safe - in Grocery Stores


Read more.








Harry Styles’ Watermelon Sugar High Is Everything Everyone Wants Right Now


Read more. 








AMI and Colenso BBDO Celebrate Kiwi’s Kindness During COVID-19 in Latest Ad


Read more.








Intermarché Opens its Doors When You are Able to Open Yours


Read more.








Specialized Inspires People to Ride Again with Bold Campaign Amidst Timely Launch


Read more.








Forget Homemade KFC, The Colonel Will Take it From Here


Read more.








Heineken's Latest Spot Makes Bad Connections a Little Smoother


Read more.







Ariel India's Timely Reminder Gets Families to #ShareTheLoad


Read more.






Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
LBB Editorial, 13 days ago