Work of the Week: 21/07/23
Oh boy, what a list we have for you! For the travellers among us, Expedia’s latest campaign, which follows the journey of our trusted baggage, will undoubtedly hit home. And if you haven’t seen it already, you’ll undoubtedly love Nike’s new campaign ahead of the FIFA Women’s World Cup.
There’s also a widely comedic spot riffing on the fact that in the UK, the AA really can make any extraordinarily wild, weird, or just plain bad situation OK, as well as a celebration of the 45th anniversary of classic arcade game ‘Space Invaders’, which sees the invasion come to the physical skies above us. Nevertheless, whatever your taste may be, there’ll be something here for you to enjoy. We’ve got you covered!
Check out the full list below:
The AA - It’s OK, I’m with AA
The getaway car for the bank robbery broke down? It’s OK, have some Bombay mix and call the AA. Your parked vehicle gets struck by a meteor from the sky? Again, don’t panic - call the AA. Heck, even if your driving instructor tells you to turn into an ominous portal, there’s no reason to be alarmed, because the AA has your back. These are all takeaways from the driving service business’ latest spot which, created in partnership with agency The Gate London and Academy Films’ Si and Ad, celebrates feeling confident in the face of moments that would faze you if you were not an AA member.
Nike - What The Football
Ahead of the FIFA Women’s World Cup, Nike brought the hype by exploring just how shocked someone might be if they, after watching the US win in 1999, slipped on a banana peel, hit their head, and woke up today. Featuring 11 iconic names, ranging from Sam Kerr to Alex Morgan, the Wieden+Kennedy Portland spot draws from six fun supporting works, serves as a celebration of past and present talent, and reminds viewers that if they love the beautiful game, it’s a good day to be awake.
TAITO and Google - SPACE INVADERS: World Defence
To celebrate the 45th anniversary of ‘Space Invaders’, TAITO, in partnership with Google and UNIT9, has reimagined the iconic arcade game in today’s digitally-connected world. Using assets like the ARCore Geospatial API and geometric data tied to Google Maps Street View, as demonstrated by the campaign spot, players can literally join the world defence team and take out the encroaching alien ships descending above the world’s largest cities.
Expedia - The Travelers
When going on a trip, it’s easy to only consider the journey that we as people take. After all, we have to get on a bus, boat, car or plane to end up in a brand new environment, all while inevitably, some sense of panic-induced hustle bears down when the timing doesn’t quite go according to plan. But what about that trusty luggage bag you bring with you? This is what Wieden+Kennedy Portland and Somesuch director Kim Gehrig explore in their frantic, fun and 'Fratelli Chase'-accompanied spot for Expedia’s new loyalty programme, ‘One Key’.
Nando’s Australia - Fiery times. Fired up flavour
It’s safe to say that right now, in the year 2023, things aren’t exactly the most utopian. AI is coming for our jobs, the dark web has our data, the property market is unaffordable to pretty much everyone… the list goes on and on. But, in these fiery times, one thing we can always trust is the benefit of a delicious meal, as explored by Professor Rhythm in this Sunday Gravy campaign for Nando’s Australia. (Well, assuming you’re in Australia, at least.)
Football Beyond Borders - Break the Glass Ceiling
Our second football-based campaign on the list (yes, the kind you actually play with your feet), charity Football Beyond Borders worked with Stink Films director LOOSE to make people reconsider the assumptions they have about the sport. Centred around a group of teenage girls of different backgrounds and interests, the spot is a celebration of the joy of playing, while serving as a reminder that there are still major barriers to overcome in the hunt for true inclusivity within the sport.
Heineken - Heerlijk, Helder, Hoe je ons ook noemt
Despite officially being called ‘Heineken’, the beer goes by a lot of names. Depending where you are, ‘Bierke’, ‘Pilske’, or even ‘Last Round’ (OK, that might be due to a slight misunderstanding), are all correct. This is made abundantly clear in the brand’s latest spot, which follows a small group of friends on their travels around the Netherlands, and the comic cultural shock that ensues when they realise every place has a different name for the beer. Created by Le Pub, Boomerang, and CZAR Amsterdam’s Bart Timmer, the campaign makes one thing obvious: Heineken does not care what name people use, so long as they have a good time.
Destination Toronto - You Gotta See What We See
To celebrate the beautiful city of Toronto, and all that makes it a world-class destination, two Toronto-born artists in the form of the famed Director X, and Juno Award-winning poet, singer and songwriter Mustafa came together to create a split-screened tribute to the city’s offerings and heritage. Created in partnership with agency Bensimon Byrne, the campaign is a beautiful reflection of the way in which the city allows friendships, experiences and lives to mix, and why those who live there love it so much.
