A mobile phone network's almighty mountain-top product demonstration is an LBB favourite this week, writes Addison Capper
UK mobile phone network EE reckons it has the best and most reliable signal, and is looking to prove it with an almighty product demonstration. A star of this week's LBB Work of the Week, the campaign sees Lucifer star Tom Ellis 728 metres above sea level on Wales' Mount Snowdon while on a video call with EE brand ambassador Kevin Bacon.
Eventually he makes his way to a barber's chair set atop this most rugged of British vistas, before he takes a seat and proceeds to have his beard shaved by a robotic arm - live and real - by a barber in Clapton, London (250 miles away) all powered by the EE's 5G network.
Created by Saatchi & Saatchi, the film was produced by Smuggler with tech wizardry from The Mill. It's an outlandish and totally enjoyable idea, and sits side-by-side with campaigns from the Philippines, Colombia, France, Japan, and the US in this week's crop of the top work.
Actor Tom Ellis Has a Close Shave from a Robot Barber in EE's Latest Real-life Network Demo