Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Work of the Week: 21/05/21

Work of the Week 280 Add to collection

A mobile phone network's almighty mountain-top product demonstration is an LBB favourite this week, writes Addison Capper

Work of the Week: 21/05/21
UK mobile phone network EE reckons it has the best and most reliable signal, and is looking to prove it with an almighty product demonstration. A star of this week's LBB Work of the Week, the campaign sees Lucifer star Tom Ellis 728 metres above sea level on Wales' Mount Snowdon while on a video call with EE brand ambassador Kevin Bacon.

Eventually he makes his way to a barber's chair set atop this most rugged of British vistas, before he takes a seat and proceeds to have his beard shaved by a robotic arm - live and real - by a barber in Clapton, London (250 miles away) all powered by the EE's 5G network.

Created by Saatchi & Saatchi, the film was produced by Smuggler with tech wizardry from The Mill. It's an outlandish and totally enjoyable idea, and sits side-by-side with campaigns from the Philippines, Colombia, France, Japan, and the US in this week's crop of the top work.




Actor Tom Ellis Has a Close Shave from a Robot Barber in EE's Latest Real-life Network Demo


Read more.




Droga5, Autumn de Wilde and Diet Coke Celebrate Unapologetic Authenticity and Confidence


Read more.






McDonald’s Colombia Turns Its Packaging Into Feel-Good Messages


Read more.









'The Most Personal Ad Campaign in History' Highlights the Frightening Targeting Abilities of Facebook


Read more.






Saatchi & Saatchi and Blaise Matuidi Use Sport to Protect Unknown Heroes Under Attack in War Zones


Read more.






Weisman Art Museum Presents an Outdoor Art Installation Highlighting Racial Injustice in Our Recent Past


Read more.








Hell is Traditional Banking in UnionBank's Spot Inspired by Dante Alighieri's Divine Comedy


Read more.




Campaign Transforms 6 Minutes of Despair for PAH Patients into 6 Minutes of Positivity


Read more.






Europe's Biggest Waiting Room Eagerly Anticipates Football's Delayed Euros in BBC Spot


Read more.






Uncommon Crafts '90s Game Inspired DOOH Series for ITV's ‘Drama vs Reality’ Campaign


Read more.




view more - Work of the Week
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
LBB Editorial, Fri, 21 May 2021 10:04:28 GMT