Work of the Week: 20/05/22
As Katy Perry becomes the new face of Just Eat, this week’s advertising best sees a diverse range of campaigns from purpose-driven pieces to topical campaigns and some good old fashioned fun. The ‘California Girls’ singer takes on Snoop Dog’s legacy as the face and sound of the popular food delivery app and the campaign, created by McCann London and Dave Meyers, showcases the signature style of the popstar: fun, bold and catchy.
Other campaigns from this week include Mercedes-Benz tackling harassment, Leo Burnett and The Lebanese Transparency Association shedding a light on corruption in Lebanon ahead of elections, Butterkist and St Luke’s jumping on #WagathaChristie, Kleenex’s eye-popping ad and so much more. Check out the selection below.
Katy Perry Takes the Mic with Latest Remix of Just Eat's 'Did Somebody Say'
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Set within Katy Perry’s doll-house ‘home’, the Just Eat ad from McCann London features bold costumes, piano-playing puppets, a range of food for every occasion and of course, an incredibly catchy tune to go alongside the campaign.
Mercedes-Benz Invents a New Job to End 30 Years of Sexual Harassment
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Many visit Thailand’s motor shows to see the booth babes, also locally known in Thailand as ‘The Pretty'. Bravely speaking out after 30 years of events, several women have since disclosed the dark truth that comes along with memorising car scripts, wearing short dresses and bright red lipstick. Mercedes-Benz and Team X Thailand created a campaign which stands to correct the wrongs and encourages the rest of the motoring industry to do the same.
Lebanese Transparency Association's Currency of Corruption Calls Out Crippling Economic Crisis
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Ahead of elections in Lebanon, Leo Burnett and The Lebanese Transparency Association – No Corruption created the ‘Lollar’ to highlight the extent of the country’s corruption and put a stop to it. Each of the six ‘Lollar’ bills contains an image of one of the country's hardships, raising awareness of the corruption and atrocities that have plagued the country.
Butterkist Gets Out the Popcorn for the #WagathaChristie Trial
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Tackling topical content, popcorn brand Butterkist have jumped on the #WagathaChristie court trial this week, creating snack-worthy moments. Working with St Luke’s, the campaign cleverly reimagined a courtroom sketch to include bags of popcorn, following on from its previous #PartyGate popcorn moment.
Kleenex’s Larger Than Life Campaign Celebrates Beautifully Human Messes
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As a 3D billboard of a boy with a giant snot bubble sits on the big screen at Times Square over the next five weeks, tissue brand Kleenex and FCB Chicago create a campaign that tackles the messy moments. From nose bleeds to lipstick stains and everything in between, grabbing a Kleenex seems to be the solution.
Africell’s Campaign from Director Lance Kelleher Takes Us on a Journey for Change
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Lance Kelleher and IMPACT BBDO Lebanon created Africell’s latest spot over five days of filming in Luada Angola in November 2020. Featuring a star-studded cast and beautiful backdrops, the spot encourages ‘Change’.
VMLY&R Provides Hope and Help in Brazil with Poignant Diabetes Print Campaign
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As type two diabetes becomes a growing concern across Brazil, Japanese illustrator Roberto Junaka worked with VMLY&R to capture the realistic and frightening possibilities of amputation, without scaring the audience into “paralysis”. Each of the three illustrations captures habits that can be changed, helping prevent the disease.
Vets4Pets Shares Collective Thank You to Veterinary Professionals
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The&Partnership and Stink work with Vets4Pets to showcase gratitude for the people who keep our companions healthy. The new campaign celebrates the vets, veterinary nurses and support teams who worked throughout the pandemic to care for the nation’s pets.
