There’s plenty of cause for positivity in the best creative output we saw this week, writes Addison Capper
It would be easy to fill this introduction paragraph with words of how the Covid-19 epidemic has ground everything to halt. But Work of the Week isn't that place. It's a weekly spot of celebration, of all of the most brilliant stuff that the advertising industry has been up to in the last seven days.
And yes, coronavirus is obviously having an effect on the way that we work and the work that we're even able to do. But there is still cause for positivity, as these five campaigns, which all launched this week, suggest.
It's a mixed bag of style and medium. There's an initiative that helps you reduce carbon emissions while you recharge your phone; an interactive film about a humanised, animated kidney to highlight the dangers of gout in people with chronic kidney disease; an emotive nod to the now defunct Finnish taxi rank; a series of typefaces with classic literature hidden within them; and the most badass film for garden tools that we've possibly ever seen.
A Half-Mast Pole Bids Fond Farewell to the Finnish Taxi Rank